This book focuses on the basic essentials of generic 2-dimensional design—helping today's learners think about and explore ways of approaching their work in their chosen design field. KEY TOPICS: Using a conversational humorous tone and easily recognized, often common-place illustrative materials, it first explores each of the elements of design individually, then explains the principles of design, and finally, shows how elements and principles are combined in the design process. MARKET: For designers and future designers.

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