Broadcast/Broadband Copywriting, the most widely used text on the market,offers students an accessible overview of the fundamentals of writing all major types of copy for the electronic media.

This handbook addresses the fundamental techniques common to electronic media scripting with superior depth of coverage in a manner accessible to students without any prior media experience. The Eighth Edition constructs an expansive communication context for copywriting: from basic station IDs and liners to the crafting of Web, mobile and place-based messages, and culminates with a focused discussion of campaign creation. Along the way, the book introduces students to hundreds of current and classic examples of effective copywriting, including scripts, storyboards, and photoboards.

Leserstimmen

Zu diesem Produkt gibt es noch keine Produktbewertung.

Klicken Sie hier und schreiben Sie Ihre Meinung zu diesem Produkt!