Produktübersicht
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zurückHumanities/Social Science - Humanities - Journalism
- 9780205380152: 21st Century Feature Writing von Carla Johnson € 52,38 [D]* Titel nicht mehr im Programm
Relying on the basic principles of journalism, 21st Century Feature Writing makes feature writing accessible for students through a combination of student and professional examples.
While most other texts focus on high-level professional feature writing, 21st Century Feature Writing focuses on entry-level writing, a skill that students will need to develop for their early careers. Each chapter covers specific aspects of feature writing and reviews the applicable principles of journalism. This student-friendly text speaks to readers in conversational yet informative, organized prose. Students will gain confidence as they study features written at an accessible level as well as gain insight from exemplary professional writing examples.
- 9780205569649: Art of Editing in the Age of Convergence, The von Brian S Brooks, James L. Pinson € 95,18 [D]* Lieferbar
The Art of Editing continues to be the standard by which editing texts are judged, offering the most comprehensive and up-to-date discussion of editing available.
Long viewed as the "classic" in the field of editing, The Art of Editing continues to evolve to meet the needs of today's students. In addition to a focus on traditional newspaper editing, the authors pay significant attention to the other areas in which students are increasingly finding jobs: online media, corporate magazines, broadcasting, public relations and advertising. The ninth edition of The Art of Editing details the major changes revolutionizing the media industry and prepares students to work in convergent environments, where skill in print, broadcast and online operations is essential.
- 9780205359943: Better Broadcast Writing, Better Broadcast News von Greg Dobbs € 56,66 [D]* Lieferbar
Better Broadcast Writing, Better Broadcast News teaches students how to write with the conversational simplicity required for radio and TV.
This text draws on the Emmy Award-winning author's decades of professional experience in broadcast journalism. In addition to writing, the text also discusses the other elements that make up a good story-producing, reporting, shooting, editing, and ethics. The author's real-world perspective conveys the excitement of a career in journalism.
- 9780801306945: Beyond Intuition, A Guide to Writing and Editing Magazine Nonfiction von Patricia Westfall € 99,46 [D]* Lieferbar
Beyond Intuition demonstrates five analytic skills - adapted here for mass media and the reality of editors - necessary for reading and writing nonfiction: focus, form, structure, authority, and voice.
- 9780130886590: Broadcast Journalism, A Guide for the Presentation of Radio and Television News von David Keith Cohler € 57,73 [D]* Lieferbar
A Comprehensive introduction to the various aspects of electronic newsgathering (broadcast journalism). Covers radio and TV, writing, reporting and producing. Extensively revised.
- 9780205449743: Broadcast News and Writing Stylebook von Robert A. Papper € 59,87 [D]* Titel nicht mehr im Programm
The first and most widely used handbook in broadcast news, this book clearly and concisely outlines the rules of broadcast news writing, grammar, style, and usage.
The Broadcast News and Writing Stylebook is the everyday resource for both beginning and advanced writers of broadcast news. With chapter-by-chapter coverage of story types, from business stories to crime and legal reporting, education, government, health, the environment, weather, and sports, the Broadcast News and Writing Stylebook lays out the particular demands of composition, form, style, and usage in all the diverse areas of broadcast news.
Completely updated for the Third Edition, the text features an extensive chapter on convergence and the Web and new chapters on story ideas and the assignment desk, producing TV news and news judgment. With expanded explanations of the writing process, more examples of both problems and solutions, more discussion and explanation of putting together stories and the use of bites and sounds, and an expanded section on ethics, the book is a complete reference text for both aspiring and experienced journalists.
- 9780205612581: Broadcast News and Writing Stylebook von Robert A. Papper € 50,24 [D]* Lieferbar
The first and most widely used handbook in broadcast news, this book clearly and concisely outlines the rules of broadcast news writing, reporting, grammar, style, and usage.
The Broadcast News and Writing Stylebook is the everyday resource for both beginning and advanced writers of broadcast news. With chapter-by-chapter coverage of story types, from business stories to crime and legal reporting, education, government, health, the environment, weather, and sports, the Broadcast News and Writing Stylebook lays out the particular demands of composition, form, style, and usage in all the diverse areas of broadcast news.
- 9780801311109: Broadcast News Manual of Style, A von Ron MacDonald € 31,46 [D]* Titel nicht mehr im Programm
- 9780205674527: Broadcast/Broadband Copywriting von Peter B. Orlik € 103,74 [D]* Lieferbar
Broadcast/Broadband Copywriting, the most widely used text on the market,offers students an accessible overview of the fundamentals of writing all major types of copy for the electronic media.
This handbook addresses the fundamental techniques common to electronic media scripting with superior depth of coverage in a manner accessible to students without any prior media experience. The Eighth Edition constructs an expansive communication context for copywriting: from basic station IDs and liners to the crafting of Web, mobile and place-based messages, and culminates with a focused discussion of campaign creation. Along the way, the book introduces students to hundreds of current and classic examples of effective copywriting, including scripts, storyboards, and photoboards.
- 9780205271436: Broadcast/Cable Copywriting von Peter B. Orlik € 58,80 [D]* Titel nicht mehr im Programm
Orlik's Broadcast Cable Copywriting, 6/e is the latest version of what long has been the most widely used text for learning how to write all types of copy for the electronic media. The book addresses the basic rules and techniques common to audio/visual writing with a depth of coverage unmatched by its competitors, but without assuming any prior writing, production, or advertising experience on the part of the reader.
The sixth edition constructs an expansive communication context for copywriting: from basic station IDs, to infomercials, to comprehensive campaign creation. Along the way, the text introduces students to hundreds of current and classic examples of effective copywriting, including scripts, storyboards, and layouts.
The text's four part organization begins with coverage of the fundamentals common to all phases of radio/TV scripting. It then moves to two expanded sections on writing for the audio and visual media respectively. The final section focuses on designing and executing complete campaigns for both commercial and public service clients.
- 9780205393244: Broadcast/Cable Copywriting von Peter B. Orlik € 94,11 [D]* Titel nicht mehr im Programm
Broadcast Cable Copywriting is the most widely used text for learning how to write all types of copy for the electronic media.
This text addresses the basic rules and techniques common to broadcast writing with a depth of coverage unmatched by its competitors, but without assuming any prior media writing, production, or advertising experience on the part of the reader. The Seventh Edition constructs an expansive communication context for copywriting: from basic station IDs and liners to cross-media campaign creation. Along the way, the text introduces students to hundreds of current and classic examples of effective copywriting, including scripts, storyboards, and photoboards.
- 9780205194315: Children and Adults with Learning Disabilities von Tom C. Smith, Carol A. Dowdy, Edward A. Polloway, € 65,22 [D]* Titel nicht mehr im Programm
The most significant features of this book focus on its organization and content. Differing from all other introductory learning disabilities texts, this book provides a true introduction to the field of learning disabilities, but does not include material related to methods of teaching students with learning disabilities. Rather, it provides a wealth of information that will provide students with the knowledge necessary to understand this very nebulous category of disabilities. In doing so, the book will enable students to be better prepared for the methods courses that always follow the introductory course.
A lifespan approach is used, which follows individuals with learning disabilities from preschool and elementary ages through adulthood. In this text, learning disabilities is viewed as a broader category of disabilities than in many other books. A chapter on concomitant disabilities describes the many different problems that an individual can have in addition to exhibiting learning disabilities.
- 9780321316080: Citizen Journalist, Cameraphones, Photoblogs, and Other Disruptive Technologies von Chris Colin € 22,10 [D]* Lieferbar
This thought-provoking book explores how the proliferation of cameraphones, digital cameras, and photoblogs is democratizing journalism.
- Author and journalist Chris Colin surveys the technological, cultural, political, and ethical issues surrounding cameraphones and photoblogs.
- In 2004, 500 million mobile phones will be sold-nearly half of which have cameras.
- With abundant photographs drawn from a wide variety of photoblogs, Colin chronicles his own experiences as a budding blogger and profiles other members of the citizen press corps.
- 9780205434633: Complete Editor, The von James G. Stovall, Edward Mullins € 79,13 [D]* Titel nicht mehr im Programm
The Complete Editor offers a straightforward approach to developing the mindset of a good editor and to learning the skills that a modern editor needs.
Filled with abundant exercises, The Complete Editor provides instructors with many resources to use in teaching their students about copyediting, headline writing, decision-making, relationships with writers, graphic presentations, photo editing, and layout and design. It also contains a separate chapter on legal principles that an editor needs to understand. This efficient and well-written text gives students basic information about the topics at hand and allows instructors to begin discussions of all of the basics of editing.
- 9780028638355: Complete Idiot's Guide to Publishing Magazine Articles von Sheree Bykofsky, Lynne Rominger, Jennifer Basye Sa € 17,29 [D]* Titel nicht mehr im Programm
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- 9780205295869: Complete Reporter, The, Fundamentals of News Gathering, Writing, and Editing von Kelly Leiter, Julian Harriss, Stanley Johnson € 62,01 [D]* Lieferbar
Designed to teach how to gather, write, and edit news stories, The Complete Reporter discusses the techniques that are used every day in the news business. Through a combination of descriptive text, examples, demonstrations, and exercises, this book makes fundamental concepts clear while instilling task-specific news and feature story writing skills. KEY TOPICS: Along with introducing students to basic discussions about the field of reporting and basic writing, editing, and design skills, this text provides them with key guidelines and tips for writing general and specialty stories (see Parts IV-VII). Practical exercises throughout each chapter give readers experience with realistic writing situations. Based on actual newspaper articles, the exercises present a series of reporter's notes prepared at the scene of a story. Usable facts, libelous and/or unethical statements, and trivial tidbits are lumped together in order to test and help build judgment skills and abilitities to create tightly woven stories from a jumble of information. MARKET: For anyone interested in basic news writing and reporting.
- 9780205262588: Creative Interviewing, The Writer's Guide to Gathering Information by Asking Questions von Ken Metzler € 57,73 [D]* Titel nicht mehr im Programm
This comprehensive book covers everything an aspiring interviewer needs to know from developing listening and observation skills to conducting interviews by electronic mail and surfing the Internet for story ideas. Creative Interviewing teaches students by using examples and anecdotal accounts of actual professional experiences. Students are provided with step-by-step instructions on how to prepare for and conduct a strong interview, how to obtain dramatic anecdotes from sources, how to build conversational rapport, how to conduct interviews for broadcast, and how to cope with the dynamics of a series of interviews on a certain topic.
- 9780205332403: Digital Photojournalism von Susan Zavoina, John Davidson € 55,59 [D]* Titel nicht mehr im Programm
Digital Photojournalism is the first textbook dedicated to instruction and theory of digital processes and tools for the study of photojournalism.
Currently, the best-selling photojournalism textbooks provide only a chapter or two on digital issues and technology; Digital Photojournalism is an entire book on the subject. Co-authored by a photojournalism professor at the University of North Texas and an Assistant Managing Editor of Visuals for The Dallas Morning News, the text merges two worlds of photojournalism - the academic and the professional - and incorporates the information essential to both.
The book covers current practices in the professional field such as transmitting and archiving - information that photojournalism students will need to know as they pursue careers in the field. Legal and ethical issues are also discussed.
Instruction is geared toward Macintosh users, although reference is made when various file formats and steps apply for cross-platform use. The book will be updated continually on the Web site at www.ablongman.com/zavoina.
- 9780205266555: Editing the News von Gene Murray, John Vivian € 50,24 [D]* Lieferbar
- 9780028626307: Elements of Copywriting, The Essential Guide to Creating Copy That Gets the Res von Gary Blake, Robert W. Bly € 11,51 [D]* Titel nicht mehr im Programm
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
- 9780205386512: Elements of News Writing, The von James W. Kershner € 44,89 [D]* Titel nicht mehr im Programm
Modeled on Strunk and White's classic The Elements of Style, this text is a clear, concise handbook that presents the essential rules of journalism.
The Elements of News Writing covers the basics of news writing with none of the extra verbiage that bogs down many textbooks. The author pays extra attention to grammar and usage, with easy-to-follow basic tips on writing.
- 9780205393541: Fearless Editing, Crafting Words and Images for Print, Web, and Public Relations von Carolyn Dale, Tim Pilgrim € 59,87 [D]* Lieferbar
Fearless Editing clearly articulates the basic concepts underlying editing techniques and demonstrates their application for newspapers, public relations, magazines, and Web pages.
This text takes a conceptual approach that integrates verbal skills with visual elements. Unlike other texts that are clearly designed for print, this book includes multimedia applications in every chapter.
- 9780321034373: Feature Writing for Newspapers and Magazines von Edward Jay Friedlander, John Lee € 58,80 [D]* Titel nicht mehr im Programm
- 9780205381913: Feature Writing for Newspapers and Magazines, The Pursuit of Excellence von Edward Jay Friedlander, John Lee € 81,27 [D]* Titel nicht mehr im Programm
Using experience-driven advice and compelling articles from scores of newspaper and magazine writers, this text shows how award-winning journalists achieve excellence and national recognition.
Feature Writing for Newspapers and Magazines helps students cultivate vital journalistic skills with a thorough discussion about creating and refining article ideas, conducting research and interviews, writing, and navigating legal and ethical questions. Its many examples feature award-winning writers-all 25 of whom have won the Pulitzer Prize for feature writing. This text's world-class writing examples, extensive updates and timely tips from some of America's best feature and magazine writers have made it the premier text in its field for almost two decades.
- 9780205608119: Global Journalism von Edited by Arnold S. de Beer, With an introduction € 95,18 [D]* Lieferbar
Thoroughly reviewed, with new chapters and several new authors, Global Journalism addresses the most pertinent issues and problems in today's global journalism. This new edition recognizes the vast and rapid changes taking place in global journalism across media systems on all continents. Its three interlinking parts offer:
- A two-chapter overview of the present state of media and journalism theory
- A critical analysis of the main issues confronting global journalists, media organizations, audiences, and others in the media world
- A focus on the media of the world's eight major journalism and media regions
Global Journalism has established itself over a quarter of a century as a trusted authority on international media. The new edition carries that reputation further into the 21st Century for a new generation of journalism and media scholars, students, and media professionals.
- 9780801330278: Global Journalism, Topical Issues and Media Systems von Edited by Arnold S. de Beer, With an introduction € 78,06 [D]* Titel nicht mehr im Programm
Almost entirely rewritten, Global Journalism addresses the most pertinent issues and problems in today's global media while providing an accurate overview of journalism throughout the world.
This new, fully up-to-date edition recognizes the vast and rapid changes taking place in international journalism. Its two interlinking parts first survey the main issues confronting journalists, media organizations, audiences, and others in the media world, and then focus in on the media of eight major regions. Global Journalism has established itself over 20 years as a trusted authority on international media, and this edition brings it into the 21st Century for a new generation of students, scholars, and media professionals.
- 9780205261130: Guide to Writing Magazine Nonfiction von Michael J. Bugeja € 35,26 [D]* Titel nicht mehr im Programm
When writing is vague, confusing, or poorly executed, there is always a reason - and a solution. This is the focus of Guide to Writing Magazine Nonfiction. It is not a typical how-to book that offers hundreds of writing techniques in an unorganized fashion. Instead, this text presents the writing process as a process, emphasizing the major concepts found in every piece of prose. These concepts include topic, theme, title, moment, occasion of narration, viewpoint, voice, and ending. Employing a step-by-step approach, this book shows students how each of these basic elements functions within a story. Students are taught not only why a passage is flawed, but also how to fix it using universal tools of the craft. In addition, this text emphasizes the importance of revising your work, and encourages students continuously to log ideas, isolate themes, and research topics throughout the writing process.
One of the few books on the market that approaches magazine writing from a non-news editorial perspective and uses rhetorical terms and approaches that apply to all genres of basic nonfiction, this text contains several layers of instruction. Throughout the book, the author presents and analyzes the works of successful writers to illustrate the basic elements of nonfiction. Also within the chapters, aspiring and newly published authors share excerpts from first and second drafts of their works to show how writing can be revised and improved with an understanding of the basic concepts. These features, combined with a variety of in-chapter exercises and practical advice on how to successfully write and get published, form a uniquely comprehensive text that offers students a solid understanding of all aspects of magazine nonfiction writing.
- 9780205317431: How to Write for Magazines, Consumers, Trade and Web von Charles H. Harrison € 35,26 [D]* Titel nicht mehr im Programm
This book serves as a guide to the basic tools of magazine article writing: knowing the marketplace, brainstorming, researching, querying editors, and writing to get published.
Using a nuts-and-bolts approach, this text presents a step-by-step methodology to writing for magazines that includes significant coverage of trade, professional, and Web magazines. Students learn to master the basics of magazine article writing through hands-on exercises and commentary from current and successful magazine writers and editors.
- 9780205375202: International and Intercultural Public Relations, A Campaign Case Approach von Michael Parkinson, Daradirek ''Gee'' Ekachai € 67,36 [D]* Lieferbar
This text provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars.
International and Intercultural Public Relations: A Campaign Case Approach uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations. It is appropriate for general public relations campaigns courses, as well as those specifically focused on intercultural or international public relations.
- 9780023997808: Interviewing von Richetto € 28,76 [D]* Titel nicht mehr im Programm
- 9780023375613: Introduction to Magazine Writing, An von Conrad C. Fink, Donald E. Fink € 53,45 [D]* Lieferbar
Examines every aspect of magazine writing, from knowing the market to understanding editors. Explores language fundamentals, the use of quotes and "authorities", choosing a story idea and crafting the best "lead", as well as ethical and legal issues involved in magazine writing.
- 9780205342181: Introduction to News Reporting, An, A Beginning Journalist's Guide von Jan Johnson Yopp, Beth A. Haller € 73,78 [D]* Titel nicht mehr im Programm
An Introduction to News Reporting gives beginning reporters the tools to succeed by introducing them to news beats and the people, issues, sources, and stories associated with them.
The text begins by reviewing the basics of reporting, including conducting interviews, developing sources, finding documents, and gathering information ethically and legally. It continues with a detailed look at the beats students are most likely to cover as beginning reporters: local government, education, business, police and fire, courts, and others. Useful online sources are also included.
- 9780205286898: Introduction to Online Journalism, Publishing News and Information von Roland De Wolk € 63,08 [D]* Titel nicht mehr im Programm
This book offers readers a real reporter's guide to using the Web for reporting. KEY TOPICS: Taking a comprehensive approach to the evolving field of online journalism, this book discusses such topics as how to set up an online journalism program, using the Web for a full array of online journalism, and launching an online journalism site. With the experience of an author who is a practicing professional and an instructor in the field of online journalism, this text provides readers with everything they need to know to be successful in the fastest growing occupational field for today's journalists. MARKET: For those involved with online journalism.
- 9780205264117: Journalism in the Information Age von Brian S. Brooks € 32,05 [D]* Titel nicht mehr im Programm
The arrival of computer-delivered information is the beginning of a new era for journalism and journalists. This book introduces students to commercial databases, the Internet, and the many other potential uses of computers in journalism. By acquainting them with the emerging new electronic services, students and journalists come to understand the power these technologies hold for the changing realities of the "Information Age." In turn, both students and journalists are exposed to the many ways in which computers can help them perform better on the job.
Intended as a working companion to news writing and editing books, Journalism in the Information Age also introduces students to and considers the benefits of the Internet as an information resource. It provides students with an understanding of the new medium of computer-based information services.
- 9780205372041: Journalism, Who, What, When, Where, Why, And How von James G. Stovall € 70,57 [D]* Lieferbar
This introductory text offers an inside look at the world of journalism-its practices, culture and fundamentals-and gives practical advice for student journalists.
Journalism: Who, What, When, Where, Why and How is a comprehensive introduction to the field, covering how news is produced and delivered, how news organizations work, and how audiences react to and interact with the news media. For students preparing for a career in journalism, the text describes the range of job possibilities in the field and offers practical, basic instruction in the fundamental practices of journalism: reporting, writing, editing, and presentation.Journalism helps students understand this exciting and important field and become more critical consumers of mass media. It also provides an overview of the rich history of journalism in America.
- 9780131825390: Journalistic Ethics von Dale Jacquette € 39,54 [D]* Lieferbar
For courses on journalistic ethics, media ethics, media in general, applied ethics, journalism, and journalistic integrity.
By combining accessible theory with case studies and applications, this book offers both a solid framework for philosophical discussions of journalistic ethics and a sourcebook that journalism students can use in thinking about the moral implications of their intended profession.
Dale Jacquette wrote the book in order to explore the limitations of a free and responsible press against the pressures and conflicts encountered by journalists. This book provides a model and set of moral ideals for practicing and aspiring journalists, with the end result being an improvement in the quality and ethical standards of news reporting by readers who have become more aware of the moral implications of their work.
- 9780205282159: Journalist's Guide to the Internet, A von Christopher Callahan € 25,63 [D]* Titel nicht mehr im Programm
Many students can "surf" the Internet, but few know how to use the Internet for deadline news reporting. A Journalist's Guide to the Internet is a practical, hands-on text that offers students strategies to think about the Internet from a journalistic perspective and tactics that may help them when under tight deadlines. Students will find an up-close look at the different elements of the Internet and how they can be used as tools for journalists: electronic mail, mailing lists, news groups, and the World Wide Web. This text describes not only how to find information on the Internet but also how to evaluate the credibility and newsworthiness of the information found.
- 9780205350988: Journalist's Guide to the Internet, A, The Net as a Reporting Tool von Christopher Callahan € 35,26 [D]* Titel nicht mehr im Programm
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- 9780801331572: Longman Writer's Companion, The von Chris M. Anson, Robert A. Schwegler, Marcia F. Mut € 43,82 [D]* Titel nicht mehr im Programm
Renowned composition scholars Anson and Schwegler introduce The Longman Writer's Companion, a truly innovative handbook that offers students a clear view into the role of audience and purpose in the writing process. This compact handbook offers students an integrated discussion of three principal writing communities-academic, public, and work; this exploration of communities encourages students to adjust writing style and purpose to meet the needs of varying audiences. Students and instructors alike will also appreciate the authors' distinctive Read/Recognize/Revise approach to understanding grammar and style.
- 9780205149223: Mainstreams of American Media History von Hiley H. Ward € 65,22 [D]* Titel nicht mehr im Programm
This introduction to media history captures the excitement and personality of the ideas, events, and people who made it happen. With a chronology that emphasizes a narrative style, anecdotes, and a selection of ideas, the chapters are devoted to certain movements in American history and the role of media in them. Events and personalities are interpreted in the context in which they existed. Therefore, both the negative and positive aspects of issues, events, and people who influenced media history are presented. Selection of subjects is made on the basis of what is significant, interesting, and worth remembering. Students will find, for example, the "Yes, Virginia, There Is a Santa Claus" column as well as William Allen White's tribute to his daughter at her death. Basic themes that run through the course of media history are identified by subheads in each chapter, and questions for discussion and research are at the end of each chapter.
- 9780023377532: Media Ethics von Conrad C. Fink € 66,29 [D]* Lieferbar
- 9780205418459: Media Ethics, Cases and Moral Reasoning von Clifford G. Christians, Kim B Rotzoll, Mark Fackle € 78,06 [D]* Titel nicht mehr im Programm
This market-leading text uses original case studies and commentaries about actual media experiences to get students thinking analytically about ethical situations in mass communication.
Aiming to improve students' ethical awareness, Media Ethics provides a solid foundation in the theoretical principles of ethical philosophies. It presents the Potter Box as a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in the text cover journalism, broadcasting, advertising, public relations and entertainment. The Seventh Edition features new and updated cases and includes more cases focusing on corporations, the World Wide Web and post-September 11 news coverage. The new edition is also accompanied by a new Web site with extensive resources for students and instructors, including PowerPoint presentations, chapter outlines, lesson plans, quizzes, and more.
- 9780205274833: Media Journal, Reading and Writing About Popular Culture von Joseph Harris, Jay Rosen, Gary Calpas € 37,40 [D]* Titel nicht mehr im Programm
Media Journal is a reader containing 40 selections focusing on cultural studies, the media, and popular culture. The authors have organized the book by asking students to do three things: to keep media journals in which they reflect on the uses they make of the voices and images of popular culture, to read and respond to the work of other media critics, and to try their hands at writing media criticism themselves. Readings are drawn from a wide range of academic and nonacademic writings and are selected for their liveliness, contemporaneity, and insight. Media Journal will help students see the relationship between the new academic interest in "cultural studies" and their own perspectives and concerns.
- 9780205139750: News, Reporting and Writing von Alfred Lawrence Lorenz, John Vivian € 59,87 [D]* Titel nicht mehr im Programm
In News: Reporting and Writing, Lorenz and Vivian fully integrate coverage of writing for newspaper, radio, television, and public relations. News is intended for beginning writing and reporting courses in departments of journalism or mass communication, whether they take an integrated media writing or straight-forward news-editorial approach. This text is the first to treat broadcast news and public relations writing as integrated parts of the whole news spectrum, not as afterthoughts. Hundreds of examples of the best work by both professional and student newswriters add depth and scope to coverage of writing, general assignment reporting, news gathering, legal and ethical ramifications, and the application of news-writing and reporting skills to careers in mass media. Up-to-date coverage mirrors the latest journalistic practices and challenges, including a major section on computer-assisted journalism.
- 9780205161454: Newspaper Publishing Industry, The, (Part of the Allyn & Bacon Series in Mass Communication) von David Magleby, Jeffrey Brody, Robert Picard € 28,65 [D]* Titel nicht mehr im Programm
- 9780321087560: Newsthinking, The Secret of Making Your Facts Fall into Place von Bob Baker € 48,10 [D]* Titel nicht mehr im Programm
Written by an experienced editor and reporter, Newsthinking's unique approach to writing and real-world newsroom flavor combine to offer readers an exciting way to improve their newswriting. KEY TOPICS: This book uses a brisk, conversational style to teach readers how to develop an individualized, more sophisticated organization routine for beginning the writing process. It is uniquely devoted to the writer's mental organization-the moments between the last scrawl in the reporter's notebook and the first stroke at the keyboard. Newsthinking brings years of experience and insight to readers and provides practical strategies for crafting great journalism. MARKET: For beginning journalists, or anyone interested in improving their writing techniques.
- 9780131345058: Newswriting for the 21st Century von Thom Lieb € 78,06 [D]* Lieferbar
All the News: Writing and Reporting for Convergent Media is the first of its kind as it aims to teach students how to work in a convergent newsroom where they are required to report in print, online, radio and television formats. Students will learn about ethics, being a responsible journalist and how to cover an increasingly diverse population-all while mastering the mechanics of communicating through different media.
The goal of the basic news writing course is to prepare students to be proficient at evaluating information and crafting well written stories. This text embraces these objectives while also offering a fresh and realistic view of news writing in the 21st century-giving students the new set of tools that they'll need to succeed in the convergent environment.
- 9780205377985: Newswriting on Deadline von Tony Rogers € 55,59 [D]* Lieferbar
Newswriting on Deadline is filled with real-world newswriting exercises that prepare students for the stories they will cover on the job.
Many of the exercises are based on actual events and most are designed to be written on a real deadline-in an hour or less. Unlike many texts, Newswriting on Deadline features an Instructor's Manual with completed versions of the exercises, including actual published articles. As a result, instructors can have students complete a particular exercise, and then show them the actual version of the story as it appeared in print. Each chapter focuses on a particular newspaper beat-police, courts, city hall-and opens with a set of tips for covering that specific beat. This is followed by a series of news writing exercises with a suggested deadline-anywhere from 30 minutes to an hour.
- 9780131821149: Process of Writing, The von Roberta Allen, Marcia Mascolini € 37,40 [D]* Titel nicht mehr im Programm
Appropriate for introductory undergraduate composition courses in business writing and Business Correspondence.
A practical, real-world writing text that provides a hands-on approach to business writing.
- 9780205434626: Public Affairs Reporting von John Irby, Kenton Bird, Susan English, David Cuill € 71,64 [D]* Titel nicht mehr im Programm
Reporting that Matters: Public Affairs Coverage offers an inclusive and diverse perspective to public affairs reporting, showing students how to present the news in ways that engage and empower.
This book seeks to demystify news about government and public issues and shows student journalists how to present it in ways that engage and empower readers, viewers, and listeners. It expands the traditional approach to public affairs reporting beyond the mainstay of local and regional news coverage to include virtually everything that is involved in public life: from government to the arts, religion to the environment, business to law enforcement, and more. The book emphasizes the importance of understanding every facet of the community and the idea that public affairs reporting should focus less on institutions and more on specific issues that concern the public.
- 9780205359691: Public Relations, A Values-Driven Approach von David W. Guth, Charles Marsh € 58,80 [D]* Titel nicht mehr im Programm
In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies.
By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.
- 9780205360734: Public Relations, Strategies and Tactics von Dennis L. Wilcox, Glen T. Cameron, Philip H. Ault € 118,72 [D]* Titel nicht mehr im Programm
Using real-life case studies, Public Relations: Strategies and Tactics helps students better understand the basic concepts, strategies, and tactics practiced in public relations today.
The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Its systematic approach combines fundamental concepts with numerous real-life case studies, helping students relate theory to actual practice. Special emphasis is given to ethics, international public relations, and technology's growing impact on the field. Comprehensive and up-to-date, this best-seller shows how public relations plays a vital role in today's global economy and the public discussion of contemporary issues.
- 9780205693108: Reaching Audiences von Jan Johnson Yopp, Katherine C. McAdams, Ryan M. Th € 74,85 [D]* Lieferbar
Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media.
This text stresses the importance of clear, concise, accurate writing in a media world that is increasingly online. The book sets up the writing process and the essential art of editing while reinforcing the importance of the audience in considering the structure of media messages. Illustrative and specific real life examples provide guidance for students in improving their writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. By recognizing today's ever-changing media environment, this text is grounded in the basics of good writing essential to communicators in print, online, broadcast, and strategic communication.
- 9780205359226: Reaching Audiences, A Guide to Media Writing von Jan Johnson Yopp, Katherine C. McAdams € 65,22 [D]* Titel nicht mehr im Programm
Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout the book. KEY TOPICS: The book covers specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics. The book covers a wide range of media fields such as print, electronic media, public relations, and advertising and illuminates the differences and similarities in writing styles among them. MARKET: For anyone interested in media and news writing.
- 9780205483273: Reaching Audiences, A Guide to Media Writing von Jan Johnson Yopp, Kathy C McAdams € 72,71 [D]* Titel nicht mehr im Programm
Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media.
This text sets up the writing process and shows students how to accomplish each task in a mass media context. Throughout the book, the importance of the audience in considering media and messages is stressed. Illustrative and specific real life examples provide students with guidance for improving their writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. By recognizing that today's students are preparing for careers in a changing media environment, this text covers a wide range of fields (print, electronic media, public relations, and advertising) and illuminates the differences and similarities in writing styles among them.
- 9780876283578: Ready-to-Use Citizenship Activities for Grades 5-12, 200 Skillsheets for Real-World Democratic Participation von Fay R. Hansen € 32,05 [D]* Titel nicht mehr im Programm
This practical resource provides Social Studies teachers with 200 reproducible activities that build students' understanding of how government works as well as such important skills as critial thinking, making decisions, mediating conflicts, and creating new systems.
- 9780130139412: Ready-to-Use Fundamental Motor Skills & Movement Activities for Young Children von Joanne M. Landy, Keith R. Burridge € 48,10 [D]* Lieferbar
Each volume contains hundreds of age-appropriate activities to build young children's competence and confidence as they develop and improve their motor skills abilities. The series is especially recommended for children ages 5 and up who have coordination and movement difficulties.
- 9780205189182: Rhetoric Through Media von Gary Thompson € 41,68 [D]* Titel nicht mehr im Programm
The title Rhetoric Through Media expresses the central idea of this book: critical analysis of contemporary media can serve as the basis for understanding rhetoric. Rhetoric Through Media develops students' abilities to view the media critically and to write and think for academic purposes. Its accessible tone allows students to make critically sophisticated use of materials with which they are already familiar, texts from popular culture. Students write their way toward understanding how important rhetoric is, not only for college classes, but for the culture generally. This approach makes the book appropriate for courses in freshman composition, mass media, and cultural studies.
Rhetoric Through Media devotes most of its chapters to activities basic to writing: making observations, looking for associations, analyzing and classifying texts, developing insights, gathering further information, and shaping what is written for particular audiences and purposes. These activities connect forms of media to purposes for writing: news is linked to researching and evaluating information; advertising texts serve as material for close reading and analysis; photographs illustrate visual aspects of media; and entertainment media divert and instruct at the same time.
Assignments allow readers to discover the force of certain points for themselves - for example, the extent of our reliance on all forms of media is shown by doing without media for a short time. Media logs establish early the importance of observation and record-keeping in order to judge from data and not impressions and preconceptions. Readings from both student and professional writers are provided as commentary on issues under discussion and as texts where rhetoric is to be examined. Journals and other forms of informal writing are discussed and integrated into the book as valuable work in themselves; and two chapters deal with the movement from informal writing to draft and from draft to finished work, culminating in portfolios which involve writers in gathering and assessing their own work.
- 9780205755547: Study Card for Journalism and News Writing von James Aucoin € 7,16 [D]* Lieferbar
This study card provides a quick reference for news and media writing students and provides:
§ Top 10 -20 AP Style/Grammar guide points
§ Top 10-20 most common grammatical mistakes
§ List of common editorial marks
§ Section on Math For Journalists
- 9780321024084: Style von Joseph M. Williams € 38,47 [D]* Titel nicht mehr im Programm
Style: Ten Lessons in Clarity and Grace, 6/e, presents principles of writing to help students diagnose their prose quickly and revise it effectively. Divided into four sections-Style as Choice, Clarity, Grace, and new to this edition, Ethics-the text features new principles of effective prose, chapter summaries for quick and easy review, and group exercises that encourage students to work and learn together. Williams empowers students to use their writing not only as a tool to identify and solve problems, but also as a method to explore their own thinking.
- 9780205563043: Television and Radio Announcing von Stuart Hyde € 97,32 [D]* Titel nicht mehr im Programm
Television and Radio Announcingtakes a practical, career-oriented approach to the study of broadcast performance and successfully links fundamental theories to field techniques. Now in its eleventh edition, this classic text incorporates the broadest coverage of any announcing text in the market. Hailed for its compelling, conversational writing style, Hyde's work offers timeless and relevant information to new broadcasting students while highlighting the proven announcing techniques. The new edition reflects the recent technology breakthroughs and the market changes affecting announcers today and retains the same overriding goal of previous editions: to help students become more effective and responsible communicators.
- 9780205175390: Test Scores and What They Mean von Howard B. Lyman € 67,36 [D]* Titel nicht mehr im Programm
This fact-filled, authoritative introduction to psychological and educational testing equips new practitioners with an overview of how to interpret and use test scores effectively. MARKET: With more coverage on the ethical considerations in test usage, this edition of this common-sense approach to using test data offers plain language analysis of the theory and implications of tests. It stresses the importance of the need for people, and not just computers, to be involved in the interpretation of test results. MARKET: New practitioners and educators who need an easy-to-use guide to interpreting test scores and data.
- 9780205376315: Uncovering the Secrets of Magazine Writing, A Step-by-Step Guide to Writing Creative Nonfiction for Print and Internet Publication von Nancy M. Hamilton € 53,45 [D]* Lieferbar
With a hands-on approach emphasizing writing to and understanding specific audiences, this text leads students step-by-step through the process of writing for magazines.
Uncovering the Secrets of Magazine Writing discusses the entire writing process from brainstorming an idea to turning it into a saleable article. Examples from published articles illustrate writing techniques, and end-of-chapter exercises give students opportunities for practical experience. The professional, real-world approach is reinforced by interviews and anecdotes from experienced magazine writers and editors, including the author herself.
- 9780131423978: Under Fire, Untold Stories from the Front Line of the Iraq War von € 25,95 [D]* Titel nicht mehr im Programm
Here are the dramatic personal stories of sixteen seasoned Reuters war correspondents--straight from the frontlines. It offers an unprecedented panoramic view of the war's events--and, above all, its human impact. Readers get a glimpse of the intensity of civilians' wartime experiences: Iraq's blinding sandstorms, the taking of Baghdad airport, the danger of covering the war as a "unilateral," outside coalition protection. Join correspondent Nadim Ladki as he survives the frightening supervision of the Iraqi Information Ministry and the bombardment of Baghdad... and makes a remarkable escape. Or with Adrian Croft, embedded with the U.S. Marines as they charge into artillery fire just hundreds of yards into Iraqi territory, as they assault Umm Qasr, as they raise the flag and begin searching for weapons of mass destruction. Readers learn how Central Command crafted the tactics that won the war, and hear the experience from the frontline as American paratroopers meet Kurdish peshmerga fighters and discover how ordinary Iraqis really received the invaders. Organized chronologically, this book contains gallery of 40 superb black-and-white photos, accompanied by the photographers' own stories.
- 9780205295562: Video Field Production and Editing von Ronald J. Compesi € 70,57 [D]* Titel nicht mehr im Programm
Video Field Production and Editing concentrates on video techniques and technology appropriate for "small scale" single camera electronic field production (EFP) and electronic news gathering (ENG). Special emphasis is placed on portable camcorders and editing equipment.
The Fifth Edition continues its concise, non-technical, and user-friendly format and updates students on new and emerging video technologies.
This easy-to-read text takes students through the video production process, from initial planning through final editing, integrating numerous real-world examples, key words, a glossary, and appendices to reinforce major topics and enhance the students' learning experience.
- 9780205322596: Visual Journalism, A Guide for New Media Professionals von Christopher R. Harris, Paul Martin Lester € 53,45 [D]* Titel nicht mehr im Programm
Visual Journalism discusses the growing visual communication field, making it the first book to combine all of the information necessary to start anyone on a visual communication career.
This text examines the historical context of visual journalism while providing insights into modern-day applications of new media processes for the new media professional. It consolidates information from various sectors of graphics to aid the "new media" practitioner, providing practical insight into the changing visual profession. By discussing topics such as visual literacy, ethical considerations, reporting and writing, typography and graphic design, and Internet research, it is of value in any course in which students are asked to create and use visual messages - including graphics, photography, Web design, typography, audio, and video.
- 9780205353989: Web Journalism, Practice and Promise of a New Medium von James G. Stovall € 59,87 [D]* Lieferbar
Web Journalism: Practice and Promise of a New Medium explores the current practices and future possibilities of Web journalism and examines the characteristics of the Web that distinguish it from traditional media.
The author guides students through discussion of the traditional practices of journalism, such as reporting, editing, photojournalism, and design, while showing how the distinguishing features of the Web-capacity, immediacy, flexibility, permanency, and interactivity-offer new storytelling possibilities. The traditional principles of journalism-particularly journalistic writing that emphasizes accuracy, clarity, precision and efficiency-are emphasized throughout the text.
- 9781405859158: Words: A User's Guide von Mr Graham Pointon, Mr Stewart Clark € 20,28 [D]* Lieferbar
"At last! A book about the use of words that clarifies and de-mystifies in an eminently usable way. I would recommend it to anyone who wants to write well. It is a book to keep."
Sandy Gilkes, Head of the Centre for Academic Practice, University of Northampton
"Rigorous, fresh, intriguing and downright useful, it deserves a place on every properly stocked reference shelf."
Brian Cathcart, Professor of Journalism, Kingston University
"From the pedantic to the permissive, everyone who’s interested in the English language and the way we speak and write it will want a copy of this practical, entertaining book."
Wynford Hicks
(author of Quite Literally and The Basics of English Usage)
Have you ever agonized over grammar while writing a CV or job application? Has uncertainty about an unfamiliar term got in the way of finishing an essay or business report? Are you ever unsure of the crucial difference between a naturist and a naturalist?
Words: A User's Guide is an accessible and invaluable reference that is ideal for students, business people and advanced learners of English. The book is structured in groups of words that may be confused because they sound alike, look alike or seem to have similar meanings, and this approach makes it much more intuitive and easy to use than a dictionary.
Contrasting over 5000 words (such as habitable and inhabitable, precipitation and rainfall, reigns and reins), Words: a User’s Guide provides examples of usage adapted from large national databases of contemporary English, and illustrates each headword in typical contexts and phrases.
This book gives you straightforward answers, and helps with pronunciation, spelling, style and levels of formality. For those working internationally it presents international standards and compares usage in Britain and the USA. Words: A User’s Guide is an excellent resource for anyone who wants to communicate well in written and spoken English.
- 9780131321786: Wordsmithing von Ron Rhody, Carol Ann Hackley € 50,24 [D]* Lieferbar
- 9780205158492: Workbook von Alfred Lawrence Lorenz, John Vivian € 34,19 [D]* Titel nicht mehr im Programm
- 9780801333378: Writing PR, A Multimedia Approach von Meta G. Carstarphen, Richard A. Wells € 81,27 [D]* Titel nicht mehr im Programm
Writing PR: A Multimedia Approach is designed to teach effective and creative public relations writing through critical thinking tips, vivid examples, and expert perspectives.
Students who use Writing PR: A Multimedia Approach will gain confidence in their ability to write and design across media platforms-an increasingly necessary skill-through careful repetition of key ideas, step-by-step guidance, tip boxes, and realistic examples ranging from student portfolios to top professionals' files. Professors will appreciate the lively style, pragmatic approach, and logical discussion of assignments in this text.
- 9780205343515: Writing Right for Broadcast and Internet News von Sharyl Attkisson, Don R. Vaughan € 56,66 [D]* Titel nicht mehr im Programm
This text takes a nuts-and-bolts approach to news writing for radio, television and the Internet, emphasizing the unique, first-hand experiences of the authors.
Writing Right for Broadcast and Internet News covers the basics of writing for all three electronic media-television, radio and the Internet-from terminology and how stories should look on the printed page to determining exactly what to write. The text is filled with practical, current exercises and anecdotes from the field that are sure to engage students. They will learn how to write stories that are not only factual but compelling. They will also find out how to gather news and will get tips for conducting effective interviews and developing their own writing style.
Writing Right also provides career information, salary data, and advice from professionals provided exclusively for this text. The text is the first in the market to specifically recognize that most broadcast news professionals now have Internet components to their jobs. Because the authors are currently working in broadcasting, they are able to dispel previous myths and offer updated and unique glimpses into the world of local and network radio, television, and Web sites.