Produktübersicht

Hier finden Sie eine Liste aller Produkte dieser Webseite, sortiert nach verschiedenen Kategorien. Diese Seiten sind für Textbrowser optimiert:

Humanities/Social Science - Humanities - Mass Communication

• 9780801307768: Agents of Power, The Media and Public Policy von Herbert J. Altschull  € 68,43 [D]*  Titel nicht mehr im Programm
  
  How powerful are the news media? In what way do they operate as agents of social control, and to what extent is command of information necessary to gain and maintain power in this age of global communication?
  
  Agents of Power: The Media and Public Policy, explores timely issues in media and public policy to emphasise the interdependence of mass media and politics. A "global" book about a "global" world on the brink of the twenty-first century, it focuses on actual political, economic and cultural events. Updated and fully revised second edition with expanded chapters.
  
  
  
• 9780321096913: American Public Administration, Public Service for the 21st Century von Robert A. Cropf  € 86,62 [D]*  Lieferbar
  

  This exciting new public administration text offers a broader context for public administration and a unique emphasis on cutting-edge topics as civil society, the growth of non-profits and privatization, the role of state governments, the new demands on public leadership, and ethics.

   

  In addition to addressing the basics, American Public Administration: Public Service for the 21st Century stands out from other books in the discipline by offering a broader context in which to understand public administration and by devoting comprehensive coverage to current topics and trends, many of which are given chapter-length treatment. The most recent and compelling research is woven throughout every chapter to give students a useful, in-depth understanding of the field today. Real-world case studies and vignettes, helpful chapter pedagogy, an abundance of charts and graphs, and numerous Web listings help students learn and engage them in the text.

  
  
  
• 9780321055637: Argumentation and Critical Decision Making von Richard D. Rieke, Malcolm O. Sillars  € 63,08 [D]*  Titel nicht mehr im Programm
  This book examines the general principles of argument and then applies those principles to different spheres of life-politics, science, law, etc.--to explore how conventions of argument change when applied to real world arenas. KEY TOPICS: A new chapter on evidence and argument in religion adds additional sphere to this edition and expands cultural diversity coverage. Projects at the end of each chapter allow readers to become actively involved in the material by applying the principles learned to real life. The book also employs real life examples throughout to help make the concepts clearer and help readers see the relevance of argumentative skills to their lives. MARKET: For anyone interested in improving their argumentation skills.
  
  
• 9780205569649: Art of Editing in the Age of Convergence, The von Brian S Brooks, James L. Pinson  € 95,18 [D]*  Lieferbar
  

  The Art of Editing continues to be the standard by which editing texts are judged, offering the most comprehensive and up-to-date discussion of editing available.

   

  Long viewed as the "classic" in the field of editing, The Art of Editing continues to evolve to meet the needs of today's students. In addition to a focus on traditional newspaper editing, the authors pay significant attention to the other areas in which students are increasingly finding jobs: online media, corporate magazines, broadcasting, public relations and advertising. The ninth edition of The Art of Editing details the major changes revolutionizing the media industry and prepares students to work in convergent environments, where skill in print, broadcast and online operations is essential.

  
  
  
• 9780205371419: Art of Rhetorical Criticism, The von Jim A Kuypers  € 53,45 [D]*  Titel nicht mehr im Programm
  

  Covering a broader range of rhetorical perspectives, The Art of Rhetorical Criticism presents a thorough, accessible introduction to rhetorical criticism.

  Throughout the text, sample essays written by experts in the field provide students with models for writing their own criticism. In addition to covering traditional modes of rhetorical criticism, The Art of Rhetorical Criticism presents less commonly-discussed rhetorical perspectives, for example, mythic criticism, framing analysis, and ideographical criticism, exposing students to a broad range of material.

  
  
  
• 9780205386802: Behind the Message, Information Strategies for Communicators von Kathleen A. Hansen, Nora Paul  € 59,87 [D]*  Titel nicht mehr im Programm
  

  This successor to Search Strategies in Mass Communication provides a conceptual approach to information-gathering and practical methods for navigating through information tools and techniques.

  Behind the Message is a thoroughly revised and updated text based on the highly regarded Search Strategies in Mass Communication, used in many communication programs for 15 years. Written by two nationally recognized experts in information strategy, the book leads students step-by-step through the search and evaluation process while retaining the conceptual and intellectual overview that was the hallmark of Search Strategies. It includes new materials and case studies that illustrate the search and evaluation process as it applies to news and strategic communications messages.

  
  
  
• 9780205189502: Broadcast Television Industry, The, (Part of the Allyn & Bacon Series in Mass Communication) von James R. Walker, Douglas A. Ferguson  € 41,68 [D]*  Titel nicht mehr im Programm
  

  The Broadcast Television Industry is a current, comprehensive review of the dominant distributors of television programming in the United States. The book reviews the history and current practices of both commercial and public television. Separate chapters explore the regulation of television, the operation of local stations and national networks, audience research, the impact of our most pervasive medium, and the future of broadcasting as a means of television distribution in a increasingly competitive environment.

  The book is the first look at the particular strengths and weaknesses of broadcast television written during the new age of television: an era that includes cable, home video, and digital satellite as competing distribution systems. It provides a detailed account of television's core industry: broadcast television.

  
  
  
• 9780205555345: Broadcasting in America von Sydney W Head, Thomas D. Spann, Michael A. McGrego  € 88,76 [D]*  Lieferbar
  

  As the best-selling text in its market for more than thirty-five years, Broadcasting in America distinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This text will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you examine the role electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life.

  
  
  
• 9780205295852: Business and Professional Communication, Plans, Processes, and Performance von James R. DiSanza, Nancy J. Legge  € 47,03 [D]*  Titel nicht mehr im Programm
  Centered around the notion that all business communication aims to influence the interpretation or understanding of issues and events, this exciting text provides practical tips and applications while discussing relevant theory. KEY TOPICS: The book places a strong emphasis on presentations in business settings, better preparing students for the realities of daily career life. Early chapters on interpersonal communication, small group and team communication, and the employment interview round out the texts complete approach and provide clear guidance for all communication practices in businesses and organizations. MARKET: For readers interested in communication guidance for higher business achievement.
  
  
• 9780205484348: Careers in Media von Frank Barnas, Michael P. Savoie  € 11,72 [D]*  Titel nicht mehr im Programm
  

  This supplement profiles employment opportunities in media and points out often overlooked options for students seeking a job in the highly selective and competitive media world. Included is a discussion of portfolio development and valuable appendices with state and job websites.

  
  
  
• 9780205723812: Careers in Media von Michael P. Savoie, Frank Barnas  € 16,00 [D]*  Lieferbar
  

  Careers in Media explores contemporary employment opportunities in the media field and points out often overlooked options. The authors provide insight into the skill development needed to compete in today's highly selective and competitive media world. Additionally, this survey of media professions includes practical discussions of portfolio development as well as valuable appendices with state and job websites.

   

  
  
  
• 9780205308583: Cognitive Development and Learning in Instructional Contexts von James P. Byrnes  € 81,27 [D]*  Titel nicht mehr im Programm
  
  This book uses practical applications and an accessible writing style to present a summary of psychological research on students learning of academic subject areas. The book is organized into two main sections: the general principles of learning, memory, higher-order thinking, and motivation that apply to any school-related skill and specific developmental trends in the acquisition of skills in the areas of reading, writing, mathematics, science, and social studies. Unlike typical books on cognitive development, these general principles are explicitly translated to classroom practice. The reader will learn what children can understand and do at various ages in these domains.
  
  
  
• 9780205307777: Communicating for Better Health, A Guide through the Medical Mazes von Christina S. Beck  € 40,61 [D]*  Titel nicht mehr im Programm
  

  Communicating for Better Health provides a comprehensive, theoretically sound, and highly readable discussion of health communication in an ever-changing health care industry.

  With the advent of technology, consumerism, and managed care, relationships between health care participants have become increasingly problematic, with serious potential implications for care. This text offers a thoughtful and thought-provoking analysis of the issues and aspects of the field and explains how they influence and impact each other and other health care participants.

  Writing in a style widely praised by reviewers who "couldn't wait to read more," Beck uses specific examples - including a personal narrative that unfolds throughout the text - to inspire students to read, reflect, and re-examine the complexity of contemporary health communication.

  
  
  
• 9780205295890: Communicating in Organizations, A Casebook von Gary L. Peterson  € 55,59 [D]*  Titel nicht mehr im Programm
  B> This book is a collection of 23 case studies that provide students with realistic situations for analysis and discussion of organizational communication principles. KEY TOPICS: It contains classroom-tested cases from a variety of contributors who provide slices of organizational life in narrative form. This casebook is useful for teaching conceptual material in the first part of the semester while emphasizing the application of principles in the latter half, or for teaching using application exercises throughout the duration of the course. MARKET: For readers interested in organizational communication principles.
  
  
• 9780205547210: Communicating in Small Groups von Steven A. Beebe, John T. Masterson  € 67,36 [D]*  Titel nicht mehr im Programm
  Known for its wealth of relevant, practical, and up-to-date information, Communicating in Small Groups provides a balance of principles and applications of group communication. With an emphasis on teamwork, technology, and ethical collaboration, the 9th edition of Communicating in Small Groups: Principles and Practices helps students enhance their performance in groups and teams, while also giving them insight in to why group and team members communicate as they do.
  
  
• 9780205157976: Communicating Leadership, An Organizational Perspective von Patricia D. Witherspoon  € 29,91 [D]*  Titel nicht mehr im Programm
  

  Communicating Leadership: An Organizational Perspective looks at the relationship between leadership and communication within organizations. The first of its kind, this new text examines how the ability to lead within an organization depends on the ability to communicate. Framed by both traditional and the most up-to-date research on leadership and organizations, Communicating Leadership shows students the critical role communication plays in the process of moving people toward shared goals.

  
  
  
• 9780205200429: Communicating Today von Raymond F. Zeuschner  € 65,22 [D]*  Titel nicht mehr im Programm
  

  The second edition of Communicating Today is a timely revision of this successful text for the basic "hybrid" or "blend" course. In twenty chapters, this text offers a unique look at the field of speech communication, combining thorough coverage of all primary areas of the discipline with an understanding of its evolution from the past to the present and its directions for the future. Communicating Today combines a competency approach to building basic communication skills with a practical introduction to the theory of the field.

  In keeping with current research and pedagogy in the discipline, this edition contains a chapter on "Technology and Communication" (Ch. 20). Communicating Today includes a major update of the contemporary coverage of today's emerging topics: Critical Thinking, Communicating in Careers, Diversity in Communication, and Communicating in Family and Society.

  Communicating Today, Second Edition continues to be the only text on the market to explore virtually every area of speech communication by taking a chronological approach. Students will be able to learn how to communicate effectively in a variety of settings including the group, the interview, the public forum, the family, the classroom, and the media. This comprehensive introduction to the field also examines significant topics such as technology, health and lifespan communication, gender communication, free speech, and performance studies.

  
  
  
• 9780205279821: Communication von Virginia P. Richmond, James C. McCroskey  € 29,91 [D]*  Titel nicht mehr im Programm
  

  A perfect supplement for more broadly-based texts in Public Speaking or Introduction to Communication, this volume provides a clear overview of the process of human communication and analyses of what sorts of behaviors cause speakers to experience shyness, apprehension, or a desire to avoid speaking occasions. Further, it describes the effects of such behaviors on the communication process and a range of strategies to reduce such anxieties. Starting from the premise that speech anxiety is one of the most common obstructions to clear and effective communication, the text provides students with a greater understanding for the reasons that people experience such fears and concrete suggestions for how to overcome them.

  
  
  
• 9780205483884: Communication in History von David Crowley, Paul Heyer  € 78,06 [D]*  Titel nicht mehr im Programm
  

  Communication in History's outstanding selection of readings from classic and contemporary sources gives an extensive overview of the most important ideas in the field.

   

  Encompassing topics as wide-ranging as the role of printing in the rise of the modern state and the role of the Internet in the Information Age, this anthology reveals how media have been influential both in maintaining social order and as powerful agents of change. Revised with new readings for the Fifth Edition, Communication in History continues to be, as one reviewer wrote, "the only text in the sea of History of Mass Communication texts that introduces students to a more expansive, intellectually enlivening study of the relationship between human history and communication history."
  
  
• 9780205693092: Communication in History von David Crowley, Paul Heyer  € 89,83 [D]*  Lieferbar
  

  Communication in History's outstanding selection of readings from classic and contemporary sources gives an extensive overview of the most important ideas in the field.

   

  Encompassing topics as wide-ranging as the role of printing in the rise of the modern state and the role of the Internet in the Information Age, this anthology reveals how media have been influential both in maintaining social order and as powerful agents of change. Revised with new readings for the Fifth Edition, Communication in History continues to be, as one reviewer wrote, "the only text in the sea of History of Mass Communication texts that introduces students to a more expansive, intellectually enlivening study of the relationship between human history and communication history.

  
  
  
• 9780801331336: Communication in History von David Crowley, Paul Heyer  € 58,80 [D]*  Titel nicht mehr im Programm
  
  
  
• 9780205410521: Communication in History, Technology, Culture, and Society(International Edition) von David Crowley, Paul Heyer  € 68,43 [D]*  Titel nicht mehr im Programm
  

  Communication in History's outstanding selection of readings from classic and contemporary sources gives an extensive overview of the most important ideas in the field. KEY TOPICS: Encompassing topics as wide-ranging as the role of printing in the rise of the modern state and the role of the Internet in the Information Age, this anthology reveals how media have been influential both in maintaining social order and as powerful agents of change. Revised with new readings for the Fourth Edition, Communication in History continues to be, as one reviewer wrote, "the only book in the sea of History of Mass Communication books that introduces the reader to a more expansive, intellectually enlivening study of the relationship between human history and communication history." MARKET: For anyone interested in media history, history of communication, the relationship of the media and society.

  
  
  
• 9780321088055: Communication in History, Technology, Culture, and Society (United States Edition) von David Crowley, Paul Heyer  € 103,74 [D]*  Titel nicht mehr im Programm
  

  Communication in History's outstanding selection of readings from classic and contemporary sources gives an extensive overview of the most important ideas in the field.

  Encompassing topics as wide-ranging as the role of printing in the rise of the modern state and the role of the Internet in the Information Age, this anthology reveals how media have been influential both in maintaining social order and as powerful agents of change. Revised with new readings for the Fourth Edition, Communication in History continues to be, as one reviewer wrote, "the only text in the sea of History of Mass Communication texts that introduces students to a more expansive, intellectually enlivening study of the relationship between human history and communication history."

  
  
  
• 9780205289875: Communication Law in America von Paul Siegel  € 56,66 [D]*  Lieferbar
  

  Balancing a student-friendly approach with academic rigor and scope, this new text's dynamic writing style and numerous illustrations engage students and encourage lively discussion.

  
  
  
• 9780205615643: Communication Research Methods in Postmodern Culture von Larry Z Leslie  € 67,36 [D]*  Lieferbar
  

  Communication Research Methods in Postmodern Culture explores communication research from a postmodern perspective while retaining key qualitative and quantitative research methods. The author uses easy-to-understand language to incorporate new research methods inspired by contemporary culture and includes review questions and suggested activities designed to help students understand and master communication research. The blend of new and traditional methods creates a text appropriate to the study of communication in an increasingly complex cultural environment. 

  
  
  
• 9780130400246: Communication Technologies (NetEffects Series) von Dennis O. Gehris, Linda Szul  € 65,22 [D]*  Titel nicht mehr im Programm
  This book provides an overview of electronic communication systems and telecommunications as part of end-user commuting. It explores technology's role in communications, the benefits and drawbacks of using technology in communications, and the history of the development of communication technologies. KEY TOPICS: Readers will gain a strong foundation in telecommunication technology applications, Internet/Web tools and resources, and network and telephony fundamentals. Other chapter coverage includes the technology of electronic mail, teleconferencing, voice processing, facsimile, and wireless communications, telecommuting, and electronic data interchange. For communications and telecommunications managers, and office systems specialists.
  
  
• 9780205318865: Communication Technology von   € 41,68 [D]*  Lieferbar
  
  
  
• 9780205348060: Communication Theories for Everyday Life von John R. Baldwin, Stephen D. Perry, Mary Anne Moffi  € 88,76 [D]*  Titel nicht mehr im Programm
  

  Communication Theories for Everyday Life introduces students to the complexities of theories in communication studies, mass communication, and public relations, emphasizing their connection to everyday life.

  With chapters written by a variety of authors, each a specialist in his or her own field, this introductory communication theory book includes scientific, humanistic, and critical theories that explain various forms of communication. Instead of utilizing a "theory-a-day" approach, this text cuts across content areas and clusters related theories, making them easier for students to process and apply to real-life situations. The book provides a context to show the interrelationships among theories. Communication Theories for Everyday Life also addresses theories in emerging areas and growing fields, such as media research, organizational communication, and computer-mediated communication, while still featuring the traditional theories that always have defined the field.

  
  
  
• 9780801333354: Communication Theories, Origins, Methods and Uses in the Mass Media von Werner J. Severin, James W. Tankard  € 81,27 [D]*  Titel nicht mehr im Programm
  
  The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. KEY TOPICS: A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. .
  
  
  
• 9780205335428: Communication, Making Connections (Book Alone) von William J. Seiler, Melissa L. Beall  € 58,80 [D]*  Titel nicht mehr im Programm
  
  
  
• 9780205402427: Comparing Media from Around the World von Robert McKenzie  € 74,85 [D]*  Lieferbar
  

  Featuring an innovative organization and in-depth research, Comparing Media from Around the World discusses how media systems are similar and different across the globe.

   

  Comparing Media from Around the World discusses the fundamental elements of media systems and shows how they are used in eight sample countries. Unlike other texts, it is organized according to media elements, with comparative discussions of all eight countries within each chapter. This helps students make connections and comparisons between the countries chapter by chapter, and allows them to apply the concepts to other countries not discussed in the text. The text also features exciting photographs from the sample countries showing not only the media but how they are experienced in context (for example, a newspaper from Ghana, an ornate newspaper kiosk in France, an internet phonebooth in the UK, radio listings in China, and TV screen shots from Sweden).

  
  
  
• 9780028643458: Complete Idiot's Guide® to Ballroom Dancing, The von Jeff Allen  € 15,36 [D]*  Titel nicht mehr im Programm
  

  The Complete Idiot's Guide® to Ballroom Dancing is an illustration-intensive how-to book that introduces readers to all of the various forms of ballroom dancing. The book will cover basic footwork and mechanics essential to all forms of ballroom dancing, as well as those that are specific to three styles (smooth, rhythm, and Latin). Within each style, each dance will be discussed, including a brief description of its origin, it's musical characteristics, photos/illustrations depicting the most important movements, and a sample of dance-specific music on the accompanying CD.

  
  
  
• 9780205290307: Conflict, From Theory to Action von Roxane S. Lulofs, Dudley D. Cahn  € 50,24 [D]*  Titel nicht mehr im Programm
  
  With a strong theoretical and research base, Conflict provides the most complete coverage of the study of conflict available on the market. Each chapter builds on the previous to help students better understand and deal effectively with conflict. Practical applications of concepts through discussion questions and exercises throughout the text provide a basis for classroom discussion.
  
  
  
• 9780801330254: Controversies in Media Ethics von David A. Gordon, John Michael Kittross, John C. Me  € 73,78 [D]*  Titel nicht mehr im Programm
  
  Uniquely arranged as a series of debates, Controversies in Media Ethics, 2e, offers alternate perspectives on a wide range of media ethics issues, in each chapter, two opposing viewpoints are presented, followed by a commentary by John Merrill.
  
  
  
• 9780205308033: Converging Media, An Introduction to Mass Communication von John Pavlik, Shawn McIntosh  € 91,97 [D]*  Titel nicht mehr im Programm
  

  Converging Media reflects the fundamental changes that digital technologies have made in the way people get their news and entertainment and conduct media commerce.

  While other Introduction to Mass Communication textbooks on the market cover digital technologies, they do so within the framework of traditional media forms. Pavlik and McIntosh assert that the new technologies have had a no less profound effect on mass media than the printing press did in its day. As such, the book stands out from the competition with its unique content and integrated coverage of digital technologies. The book does not contend that all media products, such as newspapers, magazines or books, are or ever will become digital. Rather, Converging Media proposes that the majority of the process of mass communication is or is becoming digital.

  
  
  
• 9780205449378: Converging Media, An Introduction to Mass Communication, Books a la Carte Edition von John Pavlik, Shawn McIntosh  € 50,24 [D]*  Titel nicht mehr im Programm
  

  Converging Media reflects the fundamental changes that digital technologies have made in the way people get their news and entertainment and conduct media commerce.

   

  While other Introduction to Mass Communication textbooks on the market cover digital technologies, they do so within the framework of traditional media forms. Pavlik and McIntosh assert that the new technologies have had a no less profound effect on mass media than the printing press did in its day. As such, the book stands out from the competition with its unique content and integrated coverage of digital technologies. The book does not contend that all media products, such as newspapers, magazines or books, are or ever will become digital. Rather, Converging Media proposes that the majority of the process of mass communication is or is becoming digital.

   

  This affordable Books à la Carte Edition features the exact same content from our traditional textbook in a convenient, notebook-ready loose-leaf format - allowing students to take only what they need to class. As a bonus, the Books à la Carte Edition is accompanied by a full-color, laminated Study Card that's a perfect tool to help students prepare for exams.

  
  
  
• 9780321103239: Conversations, Readings for Writing von Jack Selzer  € 53,45 [D]*  Titel nicht mehr im Programm
  

  More than 140 readings in Conversations, Fifth Edition , present an extraordinary variety of authors, genres, voices, and viewpoints on important contemporary civic issues.

  The diversity of opinions expressed and the currentness of issues explored encourage students to "join the conversation"-through their own writing. For each issue addressed, Conversations offers not just one or two selections, but several. Frequently, selections comment on and argue with other selections, demonstrating that writing is a social exchange, and that much writing is a response to other writing.

  
  
  
• 9780205296422: Conversations, Readings for Writing von Jack Selzer  € 40,61 [D]*  Titel nicht mehr im Programm
  More than 160 readings in Conversations, Fourth Edition present an extraordinary variety of authors, genres, voices, and viewpoints on important contemporary civic issues. The diversity of opinions expressed and the currentness of issues explored encourage readers to join the conversation through their own writing. KEY TOPICS: For each issue addressed, Conversations offers not just one or two selections, but several. Frequently, selections comment on other selections, demonstrating that writing is a social exchange, and that much writing is a response to other writing. Organized around focused issues of public concern; for example, censorship, cloning, affirmative action, and sexual harassment which provide interesting, provocative writing subjects. Encompasses many genres in addition to the essay: fiction, poetry, drama, public oratory, interviews, congressional hearings and reports, cartoons, advertisements, journal entries, and even e-mail exchanges. MARKET: For anyone interested in composition and argument.
  
  
• 9780205564668: Critical Approaches to Television von Leah R Vande Berg, Lawrence A Wenner, Bruce E. Gro  € 70,57 [D]*  Titel nicht mehr im Programm
  

  This comprehensive text provides a broad overview of television criticism through the explanation of theoretical foundations, analyses of critical approaches, and sample critical essays.

  The text is organized by critical method, but includes an alternative table of contents for instructors who prefer to teach by genre.

  
  
  
• 9781405858229: Critical Discourse Analysis von Prof Norman Fairclough  € 30,98 [D]*  Lieferbar
  

  Critical Discourse Analysis (CDA) is an interdisciplinary approach to the study of discourse which views language as a form of social practice and focuses on the ways social and political domination is reproduced by text and talk.

   

  Norman Fairclough’s classic book on CDA, now in a long-awaited new edition, provides an historical overview to this important discipline and focuses on cutting-edge research in the field. The book brings together in one volume papers from a wide range of sources, many of which are difficult to access.

  
  
  
• 9780801331350: Decision Making in Planning and Teaching von Stephen J. Thompson, Susan N. Kushner Benson, Lynn  € 63,08 [D]*  Titel nicht mehr im Programm
  

  Based on Bransford and Stein's IDEAL model for problem-solving and decision-making, this comprehensive text explicitly illustrates the thought processes of successful teachers as they plan, implement, and evaluate instruction. Decision-Making in Planning and Teaching invites dialogue, application, and critical examination of thought processes by section and in chapters through real-world scenarios, current research studies, and practice-teaching sessions.

  
  
  
• 9780205314270: Designing and Developing Multimedia, A Practical Guide for the Producer, Director, and Writer von Larry Elin  € 83,41 [D]*  Titel nicht mehr im Programm
  
  Designed for courses in Interactive Design, Developing Multimedia, and New Media in departments of journalism, communication, education, art, computer science, and engineering.
  Designing and Developing Multimedia is the first book to combine theory with practice and to provide a step-by-step approach to creating CD-ROM products on time and on budget. Today's students increasingly find work right out of college in the field of multimedia. The new media industry needs the producer who manages, the director with creative vision, and the writer who documents the development process. This comprehensive text is a practical, skills-oriented book for the producer, director, and writer of multimedia. It provides students with a solid grounding in the concepts of interactive design, and then takes them through the step-by-step process of developing the multimedia product.
  
  
  
• 9780205365388: Designing and Producing the Television Commercial von Larry Elin, Alan Lapides  € 60,94 [D]*  Titel nicht mehr im Programm
  

  Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction.

  Students will learn all the steps in the process of creating a commercial, including the terminology and the roles and responsibilities of the key people involved. The processes and procedures described are applicable to both agencies working for major clients and local and regional advertisers, and the differences are identified and discussed throughout the book. An introductory chapter on the advertising industry gives students a broad context for the details that follow. This text is ideal for students who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.

  
  
  
• 9780205569908: Developing the Public Relations Campaign von Randy Bobbitt, Ruth Sullivan  € 53,45 [D]*  Lieferbar
  

  Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that helps students develop a public relations campaign in a service-learning environment.

   

  This text is designed for courses that use a team project approach rather than a traditional lecture/note-taking model. Developing the Public Relations Campaign  introduces a three-step process - the PIE chart - that accurately describes the campaign development process used in the real world. A practical approach, with exercises and case studies in every chapter, guides students through the development of their own public relations campaigns.

  
  
  
• 9780205644551: Documentary Media von Broderick Fox  € 44,89 [D]*  Lieferbar
  

  Documentary Media: History, Theory, Practice facilitates the study of documentary media, its changing forms, and diverse social functions. Fox provides balanced and accessible coverage of the historical, critical, and the practical aspects of documentary media without mandating specialized skills sets in students or access to costly technology.

   

  For practitioners and students alike, Documentary Media lays out fundamental concepts and production processes needed to contribute to the contemporary production of non-fiction media in the digital age. Each chapter engages students by challenging traditional assumptions about documentary form and function, posing critical and creative questions, and offering historical and contemporary examples. Additionally, each chapter closes with an "Into Practice" section that assists readers in applying the chapter's concepts. Fox aims to help the student establish a complete treatment, aesthetic plan, and pre-production strategy for their own documentary project.

   

  
  
  
• 9780130214744: Doing Physics with Spreadsheets, A Workbook with Disk von Gordon Aubrecht  € 34,16 [D]*  Titel nicht mehr im Programm
  
  
  
• 9780205282012: Effective Small Group Communication in Theory and Practice von Mary Ann Renz, John B. Greg  € 50,24 [D]*  Titel nicht mehr im Programm
  Effective Small Group Communication in Theory and Practice combines discussions of theory with practical applications in order to ease and enhance reader comprehension. KEY TOPICS: Praised for its clear, interesting writing and engaging use of narratives, this book helps readers understand the relevance and importance of small groups in all walks of life. Along with attention to ethical issues, teams, technology, and classic and contemporary research, this book provides readers with a realistic set of practical tools to use both in a classroom setting and beyond. MARKET: For anyone interested in practical applications for small group communication.
  
  
• 9780801311420: Electronic Media and Government, The Regulation of Wireless and Wired Mass Communication in the United States von F. Leslie Smith, Milan Meeske, John W. Wright II  € 108,02 [D]*  Titel nicht mehr im Programm
  

  Electronic Media and Government is a richly detailed assessment of the complex laws and regulations governing electronic media.

  
  
  
• 9780205345304: Electronic Media, Then, Now, and Later von Norman Medoff, Barbara K. Kaye  € 102,67 [D]*  Lieferbar
  

  With a unique focus on technology and the Internet, Electronic Media: Then, Now, Later keeps students abreast of emerging changes in the broadcasting field today.

  This text connects the broadcasting developments of yesterday with the exciting technological innovations of today and speculates on future trends in the broadcasting industry by using a unique "See it Then, See it Now, See it Later" chapter structure. Electronic Media: Then, Now, Later focuses on contemporary issues and trends in technology and has one of the best and most understandable discussions of the ratings process in the field today. A companion web site provides graphic and animated depictions of how communication technologies work and interactive games to be used in and out of the classroom. The Web site is frequently updated to keep the text fresh and at the forefront of current events in the industry.

  
  
  
• 9780205577668: Elements of Newswriting, The von James W. Kershner  € 50,24 [D]*  Lieferbar
  

  Modeled on Strunk and White's classic The Elements of Style, this text is a clear, concise handbook that presents the essential rules of journalism. The Elements of News Writing covers the basics of news writing with none of the extra verbiage that bogs down many textbooks. The author pays extra attention to grammar and usage, with easy-to-follow basic tips on writing.

  
  
  
• 9780130307804: Engagement in Teaching History, Theory and Practices for Middle and Secondary Teachers von Frederick D. Drake, Lynn R. Nelson  € 32,05 [D]*  Lieferbar
  

  For History methods courses.

  Believing that knowing about the past gives meaning to the present, these authors seek to resurrect the study of history as an integral part of contemporary civic education. To this end, they offer a wealth of ideas for prospective teachers of history, concerning the selection of content, methods of instruction, and ways to assess pupils' learning. Coverage advocates the use of a systematic approach to improving learners' "historical thinking." It offers guidelines for involving learners in historical inquiry, teaching toward chronological thinking, encouraging deliberative discussions, and using primary sources/historical documents to ignite pupils' innate "detective" instincts and engage them in solving historical problems.

  
  
  
• 9780205543007: Essential Elements of Public Speaking, The von Joseph A. DeVito  € 57,73 [D]*  Titel nicht mehr im Programm
  

  This brief, skills-oriented and highly interactive introduction to public speaking emphasizes the latest research methods, as well as critical thinking and listening skills.

   

  This popular public speaking text is a concise, yet comprehensive exploration of the basic principles of public speaking, focusing on the essentials that a beginning student needs to know to prepare and deliver a speech.  A clear link between theory and practice, as well as numerous critical thinking questions and scenarios, helps students develop the skills they need to become more critical public speakers and listeners.  Briefer than many mainstream public speaking texts, The Essential Elements of Public Speaking helps students master key skills as quickly and efficiently as possible.

   

  A new, contemporary design and streamlined pedagogy in this edition enhance the straightforward explanation of basic public speaking principles and allows students to find essential information more easily.

  
  
  
• 9780321082312: Essentials of Public Relations von Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee  € 67,36 [D]*  Titel nicht mehr im Programm
  This is the condensed, value-priced version of the best-selling Public Relations: Strategies & Tactics 6/e by the same author team. KEY TOPICS: Essentials features the same strengths that have made the comprehensive version such a success: a highly readable writing style; an abundance of current, real-life case studies; unique "Global PR" boxes; "Focus on Ethics" boxes; and the latest on technology's profound impact on the field. MARKET: Those interested in entering the public relations field.
  
  
• 9780321049179: Family Communication von Kathleen M. Galvin, Bernard J. Brommel  € 49,46 [D]*  Titel nicht mehr im Programm
  

  The first text to examine the functional family from a communication perspective, Family Communication examines the communication processes within the family and how they affect and are affected by larger social systems. It views the family as a system in which members are interdependent and creators of family members' meanings, while also providing a framework for analyzing family interaction patterns.

  
  
  
• 9780205498222: Family Communication, Cohesion and Change von Kathleen M. Galvin, Carma L. Bylund, Bernard J. Br  € 93,04 [D]*  Lieferbar
  

  Family Communication: Cohesion and Changeexamines how the communication processes within families affect and are affected by larger social systems.

   

  By viewing the family as a communication system with identifiable patterns, the authors encourage students to observe family interaction patterns analytically and relate communication theories to family interaction. Using a framework of family functions, first-person narratives, and current research, Family Communication: Cohesion and Change emphasizes the diversity of today's families in terms of structure, ethnic patterns, and developmental experiences.

  
  
  
• 9780205453641: Family Communication, Theory and Research von Lorin Basden Arnold  € 59,87 [D]*  Titel nicht mehr im Programm
  

  Family Communication: Theories and Research combines the topical coverage of an overview text with the diversity of stance of an anthology, providing both breadth and depth in the field.   In addition to overviews of research and theory, most chapters include research exemplars written by prominent and rising scholars in family communication.

   

  Diversity is also a focus throughout the text, with a variety of family types, perspectives, and experiences included to expose students to contemporary family dynamics. Family communication research typically proceeds from either a social scientific or humanistic/interpretive perspective.  This book includes research and theory from both perspectives, thus enabling use in programs that particularly embrace either option.

  
  
  
• 9780321034373: Feature Writing for Newspapers and Magazines von Edward Jay Friedlander, John Lee  € 58,80 [D]*  Titel nicht mehr im Programm
  
  
  
• 9780205747801: Feature Writing for Newspapers and Magazines von Edward Jay Friedlander, John Lee  € 71,64 [D]*  Lieferbar
  

  Using experience-driven advice and compelling articles from scores of newspaper, magazine and online writers, Feature Writing shows how award-winning journalists achieve excellence and national recognition.

   

  The Seventh Edition helps the reader cultivate vital journalistic skills through detailed coverage on creating and refining article ideas, conducting research and interviews, writing, and navigating legal and ethical questions. World-class writing examples from Pulitzer Prize feature writers, extensive updates, and timely tips from some of America's best feature writers have made this the premier book in its field for more than three decades.

  
  
  
• 9780205484669: Feature Writing, The Pursuit of Excellence von Edward Jay Friedlander, John Lee  € 71,64 [D]*  Titel nicht mehr im Programm
  

  Using experience-driven advice and compelling articles from scores of newspaper and magazine writers, Feature Writing for Newspapers and Magazines shows how award-winning journalists achieve excellence and national recognition.

   

  This text helps students cultivate vital journalistic skills with a thorough discussion about creating and refining article ideas, conducting research and interviews, writing, and navigating legal and ethical questions. It includes advice and examples from award-winning writers, 28 of whom have won the Pulitzer Prize for feature writing. World-class writing examples, extensive updates, and timely tips from some of America's best feature and magazine writers have made this the premier text in its field for more than two decades.

  
  
  
• 9780205518692: Film, A Critical Introduction von Maria T. Pramaggiore, Tom Wallis  € 78,06 [D]*  Titel nicht mehr im Programm
  

  Film: A Critical Introduction, 2e, provides a comprehensive framework for studying films, with an emphasis on writing as a means of exploring film's aesthetic and cultural significance.

   

  This text's consistent and comprehensive focus on writing allows students to master film vocabulary and concepts while learning to formulate rich interpretations. Part I introduces readers to the importance of film analysis, offering helpful strategies for discerning the way films produce meaning. Part II examines the fundamental elements of film, including narrative form, mise en scène, cinematography, editing, and sound, and shows how these concepts can be used to interpret films. Part III moves beyond textual analysis to explore film as a cultural institution and introduce students to essential areas of film studies research.

  
  
  
• 9780205453597: Frameworks for Interpersonal Communication von Shelley D. Lane  € 73,78 [D]*  Titel nicht mehr im Programm
  

  Interpersonal Communication: Competence and Contextsprepares students to communicate competently and civilly amidst the numerous communication challenges we encounter in today's fast-paced, diverse, and complex society.

   

  This highly readable text empowers students to make informed choices regarding the communication of civility, the critical evaluation of ethically challenging communication situations, and the strategic use of communication skills. Covering a broad range of interpersonal communication themes, including the dark side of interpersonal communication and biocommunication, this user-friendly text presents concepts and activities with engaging examples and an attention-getting design.

  
  
  
• 9780582285620: From Milton to McLuhan von Alschull J. Altschull  € 76,99 [D]*  Titel nicht mehr im Programm
  

  This text explores the philosophical foundations of journalism from the libertarian polemics of John Milton in 17th-century England through the controversial essays of 20th-century media prophet, Marshall McLuhan.

  
  
  
• 9780801332807: From Numbers to Words, Reporting Statistical Results for the Social Sciences von Susan E. Morgan, Thomas Reichert, Tyler R. Harriso  € 48,10 [D]*  Lieferbar
  An invaluable reference tool that guides readers through drafting the results of quantitative experiments and investigations. KEY TOPICS: Everyone who does quantitative social science research writes up the results of their experiments and investigations, and this book offers guidance on how to do so. This book teaches readers how to draft the results of statistical experiments and investigations in text or visual format. This how-to book serves as an effective reference tool for students new to statistics and for experienced researchers. MARKET: For statistics students as well as statistical researchers.
  
  
• 9780205462339: Fundamentals of Audio Production von Drew O. McDaniel, Rick C. Shriver, Kenneth R. Coll  € 56,66 [D]*  Titel nicht mehr im Programm
  

  Fundamentals of Audio Productioncovers the entire range of audio production fields, giving special attention to digital techniques and to clear explanations of technical subjects.

   

  Fundamentals of Audio Production is a comprehensive text, covering the entire spectrum of audio production activities, with particular attention to digital production techniques, which are a predominant part of this continually expanding and evolving field. Sections of the text are devoted to the recording studio, radio, audio for video, post production, field production, and live sound reinforcement.  This is an up-to-date treatment, emphasizing and focusing on the technologies that have revolutionized audio production over the past decade. Detailed, clear explanations of technical topics make them accessible to all students.

   

  A team of three authors brings professional specialization and experience to provide breadth and depth. Generally, no audio production text has solved the problem of providing a complete overview of the field, possibly due to the fact that the field is quite specialized. This team approach enables Fundamentals of Audio Production to encompass all major segments of the field.

  
  
  
• 9780205462322: Fundamentals of Television Production von Ralph Donald, Riley Maynard, Thomas D. Spann  € 70,57 [D]*  Titel nicht mehr im Programm
  

  With a comprehensive approach to TV production, Fundamentals of Television Production balances a discussion of basic "how-to" and "hardware" against a discussion of aesthetics, writing, performance, directing, producing and other important skills.

   

  Aimed at college undergraduate students taking beginning and intermediate television production courses, Fundamentals of Television Production makes the basic technical concepts of television easy to understand. For more rigorous programs, "Tech Manuals" provide more detailed technological information. The text begins with an overview that walks students through three types of production, then goes on to comprehensively cover everything from camera composition, scriptwriting, and television announcing and performance to production design and producing. Throughout, the role of aesthetic consideration in communicating mood and meaning is a constant theme.

   

  While the authors stress the importance of hands-on experience, they also underscore the importance of pre-production planning throughout the text, noting that most productions should only involve the execution of plans formed well in advance.  The text's readability, made even more understandable by the use of examples from popular TV programs and motion pictures, represents an approach to TV production teaching perfected over the authors' combined century of experience in the classroom and studio.

  
  
  
• 9780205493180: Gender Communication von Diana K. Ivy, Phil Backlund  € 64,15 [D]*  Titel nicht mehr im Programm
  

  GenderSpeak: Personal Effectiveness in Gender Communicationis an examination of the attitudes, gender identities and stereotypes that characterize communication in relationships, with the ultimate goal of improving communication between the sexes.

   

  Focused on communication about as well as between women and men, this practical and readable text connects material to students' every-day lives. GenderSpeak provides students with a balanced approach to the study of gender communication, presenting current research and a variety of perspectives and sources, while avoiding slant or bias.

   

   

  
  
  
• 9780801304033: Global Communication in the Twenty-First Century von Robert L. Stevenson  € 121,93 [D]*  Titel nicht mehr im Programm
  

  Provides a vivid armchair tour of world cultures, media systems, and problems in international communication.

  
  
  
• 9780205156351: Global Communication, Theories, Stakeholders, and Trends von Thomas L. McPhail  € 50,24 [D]*  Titel nicht mehr im Programm
  

  This ground-breaking book portrays international communication from differing perspectives by examining a number of major trends, stakeholders, and global activities emerging in the communication field.

  Using major media stakeholders like CNN, MTV, AOL/Time Warner, BBC, and the music industry, Global Communication provides new insights into the international factors affecting media.

  The book is organized around two main theories: electronic colonialism and world system theory. Electronic colonialism outlines the global impact and significance of trends across the communication sector, while world system theory categorizes the nations into three levels - core, semi-peripheral, and peripheral nations - in terms of global hardware and software production. The book concludes with a discussion of the potential impact of industry changes and the blending of old and new media.

  
  
  
• 9780801314384: Global Journalism von   € 73,78 [D]*  Titel nicht mehr im Programm
  

  Providing an overview of global journalism, this collection of works by noted scholars surveys the issues facing global journalism today.

  
  
  
• 9780205328505: Groups in Process, An Introduction to Small Group Communication von Larry L. Barker, Kathy J. Wahlers, Kittie W. Watso  € 81,27 [D]*  Titel nicht mehr im Programm
  

  Features and Benefits

  ---

  New to this edition

  ---

  TOC

  ---

  
  
  
• 9780801331985: Impact of Mass Media von Ray Eldon Hiebert  € 67,36 [D]*  Titel nicht mehr im Programm
  

  Impact of Mass Media, 4/e demonstrates the enormous impact that the mass media have had on culture, society, politics, and government - both in the United States and abroad. Presenting arguments by some of mass media's leading thinkers, observers, and critics, this collection of articles examines current, often controversial, issues and trends from a variety of perspectives. Impact of Mass Media, 4/e covers print and electronic media, advertising and public relations.

  
  
  
• 9780131540682: Inclusive Classroom, The, Strategies for Effective Instruction von Margo A. Mastropieri, Thomas E. Scruggs  € 85,55 [D]*  Titel nicht mehr im Programm
  

  For courses in Inclusion or Mainstreaming, and Introduction to Special Education courses.

   

  The Inclusive Classroom: Strategies for Effective Instruction provides a wealth of practical and proven strategies for successfully including students with disabilities in general education classrooms.  The text is unique for its three-part coverage of fundamentals of teaching students with special needs (including legal and professional issues, and characteristics of students with special needs); effective general teaching practices (including such topics as strategies for behavior management, improving motivation, increasing attention and memory, and improving study skills); and inclusive practices in specific subject areas (including literacy, math, science and social studies, vocational and other areas).  This approach allows readers to understand students with special learning needs, effective general practices for inclusive instruction, and content-specific strategies.  The overall approach is one of effective instruction, those practices that are most closely aligned with academic success.

  
  
  
• 9780805308853: Inside Story CD-ROM (Win) von   € 17,07 [D]*  Titel nicht mehr im Programm
  
  
  
• 9780205287574: Interpersonal Communication von Steven A. Beebe, Susan J. Beebe, Mark V. Redmond  € 48,10 [D]*  Titel nicht mehr im Programm
  
  
  
• 9780321055644: Interpersonal Communication Book, The von Joseph A. DeVito  € 67,36 [D]*  Titel nicht mehr im Programm
  

  Offering the perfect balance of theory and practical skills, this market-leading text equips students to make reasoned and effective communication decisions. Recognized for its ability to help students understand the crucial connection between theory and practice, the Ninth Edition includes a new feature called "Ask the Researcher" in which renowned researchers provide practical, and sometimes provocative, answers to questions often raised by students in the course. An entirely new chapter-Unit 22 "Interpersonal Communication and Relationships in the Workplace"-extends DeVito's trademark coverage of interpersonal relationships into the workplace. Further supporting the text's mission to provide students with an interactive and engaging introduction to interpersonal communication, the Ninth Edition features an exciting new integrated text and technology learning system. Contextually-placed web icons in the text's margins direct students to the book's Companion Website where they engage in interactive exercises or simulations that help them gain a better understanding of concepts presented in the text. Superior coverage of cultural diversity, expanded coverage of ethics, and new discussions of the effects of technology make The Interpersonal Communication Book, Ninth Edition, the best choice for preparing students to communicate successfully in today's world.

  
  
  
• 9780135891100: Interpreting Communication Research von Lawrence R Frey, Carl H. Botan, Paul G. Friedman,  € 62,01 [D]*  Titel nicht mehr im Programm
  

  A casebook of research articles with editorial analysis. Appropriate for advanced undergrad and graduate courses in communication research methods, as a supplement.

  
  
  
• 9780205335381: Interpreting Communication Research, A Case Study Approach von Lawrence R Frey, Carl Botan, Gary Kreps  € 54,52 [D]*  Lieferbar
  
  
  
• 9780205331727: Introduction to Mass Communication Theory von Melvin L. DeFleur, Margaret DeFleur  € 39,54 [D]*  Lieferbar
  

  Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

  
  
  
• 9780673980823: Introduction to Mass Communications von Warren K. Agee, Philip H. Ault, Edwin Emery  € 103,74 [D]*  Titel nicht mehr im Programm
  

  TOC

  ---

  
  
  
• 9780205361076: Introduction to Video Production, Studio, Field, and Beyond von Ronald J. Compesi, Jaime S. Gomez  € 82,34 [D]*  Titel nicht mehr im Programm
  

  Written in a clear, non-technical manner,Introduction to Video Productionfocuses on the fundamental principles of video production and the technologies used in production.

   

  This text discusses video aesthetics, technologies, and production practice in a clear and concise manner.  It also emphasizes the importance of teamwork and planning in the production process. Chapters are clearly organized and heavily illustrated, with key terms identified in boldface. With Introduction to Video Production, students will learn not only how the technology works, but how to work with the technology and with each other.

  
  
  
• 9780205198269: Investigating Communication, An Introduction to Research Methods von Lawrence R. Frey, Carl H. Botan, Gary L. Kreps  € 96,25 [D]*  Lieferbar
  This book provides a comprehensive, balanced introduction to communication research methods. KEY TOPICS: Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods. MARKET: For anyone interested in the introductory methods of communication research.
  
  
• 9780205322626: Issues in Cyberspace von Jan H. Samoriski  € 41,68 [D]*  Titel nicht mehr im Programm
  

  This book explores the problems facing society in the rapidly changing online environment, including the technical, social, and legal factors shaping the Internet today.

  Issues in Cyberspace provides an overview of the evolution of the Internet, the media interests that are driving its development, and the boundaries that are being established for online behavior in a variety of contexts. Issues discussed throughout the text include the influence of concentrated ownership, the First Amendment, commercialism, spam, privacy, encryption, hacking, copyright, libel, hate speech, indecency, obscenity, education, and global implications.

  
  
  
• 9780205318759: Just a Click Away, Advertising on the Internet von Barbara K. Kaye, Norman J. Medoff  € 28,84 [D]*  Titel nicht mehr im Programm
  

  This book examines online advertising - its robust past, amazing present, and likely future directions.

  From its modest beginnings, advertising on the Internet quickly has become a multibillion dollar business. This text discusses the power and potential of the Internet as an advertising medium and focuses on how the Internet can be utilized best to deliver effective messages.

  Just a Click Away: Advertising on the Internet is the first in a series of three books that look at various aspects of mass communication and the Internet (the other two books, on broadcasting and public relations, will be published in the next two years). An accompanying website (www.abacon.com/kaye) provides further information and updates material in this ever-changing field.

  
  
  
• 9780801313875: Key Cases in The Law of Public Communication von Kent R. Middleton, Bill F. Chamberlin  € 41,68 [D]*  Titel nicht mehr im Programm
  

  This casebook contains 18 foundation cases which represent all major areas of communication law.

  
  
  
• 9780205449781: Law of Public Communication 2006 Edition, The von Kent R. Middleton, William E. Lee  € 73,78 [D]*  Titel nicht mehr im Programm
  

  Focusing on the implications of the law for practitioners, this annually updated text examines legal issues affecting journalism, political and commercial speech, and electronic media.

  The 2006 Edition of this top-selling media law text includes the most current information explaining the law as it applies to the daily work of writers, broadcasters, advertisers, cable operators, Internet service providers, public relations practitioners, photographers, and other public communicators.

  By presenting statutes and cases in a cohesive manner that is understandable even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media.

  
  
  
• 9780321087577: Law of Public Communication, 2001 Update Edition, The von Kent R. Middleton, Robert Trager, Bill F. Chamberl  € 62,01 [D]*  Titel nicht mehr im Programm
  
  
  
• 9780205371921: Law of Public Communication, 2003 Edition, The von Kent R. Middleton, WIlliam E. Lee, Bill F. Chamber  € 85,55 [D]*  Titel nicht mehr im Programm
  

  Focusing on the implications of the law for practitioners, this annually updated text examines legal issues affecting traditional journalism, commercial, speech, and electronic media.

  The 2003 Edition of this top-selling media law text includes the most current information available, explaining the law as it applies to the daily work of writers, broadcasters, advertisers, cable operators, Internet service providers, public relations practitioners, photographers, and other public communicators.

  By presenting statutes and cases in a cohesive manner that is understandable even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media.

  
  
  
• 9780801332111: Law of Public Communication, The von Kent R. Middleton, Robert Trager, Bill F. Chamberl  € 68,43 [D]*  Titel nicht mehr im Programm
  
  
  
• 9780205484676: Law of Public Communication, The von Kent R. Middleton, WIlliam E. Lee  € 82,34 [D]*  Titel nicht mehr im Programm
  

  An annually updated text, The Law of Public Communication explains the law and regulation affecting practitioners of journalism, political and commercial speech, and the electronic media.

   

  The Seventh Edition of this top-selling media law text includes the most current legal developments affecting the daily work of writers, broadcasters, advertisers, cable operators, Internet service providers, public relations practitioners, photographers, and other public communicators. By presenting statutes and cases in a cohesive manner that is understandable, even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media.

  
  
  
• 9780205484683: Law of Public Communication, The von Kent R. Middleton, WIlliam E. Lee  € 80,20 [D]*  Titel nicht mehr im Programm
  

  Focusing on the implications of the law for practitioners, this annually updated text examines legal issues affecting journalism, political and commercial speech, and electronic media.

   

  The 2007 update of this top-selling media law text includes the most current information explaining the law as it applies to the daily work of writers, broadcasters, advertisers, cable operators, Internet service providers, public relations practitioners, photographers, and other public communicators.

   

  By presenting statutes and cases in a cohesive manner that is understandable even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media.

  
  
  
• 9780205343508: Law of Public Communication, The von Kent R. Middleton, William E. Lee, Bill F. Chamber  € 74,85 [D]*  Titel nicht mehr im Programm
  

  Focusing on the implications of the law for practitioners, this annually updated text examines legal issues affecting traditional journalism, political speech, and commercial and electronic media.

  The Sixth Edition of this top-selling media law text includes the most current information available, explaining the law as it applies to the daily work of writers, broadcasters, advertisers, cable operators, Internet service providers, public relations practitioners, photographers, and other public communicators.

  By presenting statutes and cases in a cohesive manner that is understandable even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media.

  
  
  
• 9780205781423: Law of Public Communication, The, 2011 von Kent R. Middleton, William Lee  € 95,18 [D]*  Lieferbar
  

  The Eight Edition of this top-selling media law text includes the most current legal developments affecting the daily work of writers, broadcasters, advertisers, cable operators, Internet service providers, public relations practitioners, photographers, and other public communicators. By presenting statutes and cases in a cohesive manner that is understandable, even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media.

  
  
  
• 9780205698325: Law of Public Communication-Annual Update 2010 von Kent R. Middleton, William Lee  € 84,48 [D]*  Titel nicht mehr im Programm
  

  The 2010 Update of this top-selling media law text includes the most current legal developments affecting the daily work of writers, broadcasters, advertisers, cable operators, Internet service providers, public relations practitioners, photographers, and other public communicators. By presenting statutes and cases in a cohesive manner that is understandable, even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media.

  
  
  
• 9780205580644: Lying and Deception in Human Interaction von Mark Knapp  € 39,54 [D]*  Titel nicht mehr im Programm
  Lying and Deception in Human Interactionprovides students with a critical understanding of deception necessary for evaluating the integrity of the messages they receive and send in daily life. The author's lively writing style engages the reader as a multitude of real life examples demonstrate the relevance of visual deception in human interaction.

   

  Deception, as a form of communication, is represented in the behavior of all living organisms and has been a part of human behavior for millions of years. Lying and Deception in Human Interaction enables its readers to seek more accurate ways of identifying deceitful behavior and to effectively cope with it.

  
  
  
• 9780205166121: Magazine Publishing Industry, The, (Part of the Allyn & Bacon Series in Mass Communication) von Charles P. Daly, Patrick Henry, Ellen Ryder  € 47,14 [D]*  Lieferbar
  

  This book provides students interested in magazines with a primer through which they can gain a better understanding of the industry. By learning about the magazine industry in the context of our culture and the current marketplace, students gain insight into the industry's current position and its prospects for the future. A theme throughout the book is the interdependence of functions at a magazine. Advertising, circulation principles, and editorial techniques are explored in detail along with the current state of the industry and the inner workings of magazines.

  The Magazine Publishing Industry is divided into three major sections. The first part presents an overview of the nature, scope, and roles of the magazine industry. Coverage includes the structure of a company, launching a magazine, the role of publishers, and editorial principles. Insights also are offered into the state of the magazine business domestically and internationally. The second part looks at the distinctive functions of magazine circulation as well as the challenges, goals, and objectives of the advertising department. A comprehensive overview of the production process is included as well. Finally, the book concludes with discussion of the future of magazines and includes a glossary with key terms.

  
  
  
• 9780801332067: Making Sense of Media von George Rodman  € 48,10 [D]*  Titel nicht mehr im Programm
  

  Making Sense of Media by George Rodman is a dynamic new text for the introductory mass communication course. This text's unique narrative approach helps students understand a broad and constantly changing field while encouraging them to become critical consumers of media. Where did the media come from? Why do media industries do what they do? And why do some of these actions cause controversies? Making Sense of Media employs a three-part narrative framework in every chapter that examines history, industry, and controversies. The history/industry/controversy framework not only provides an engaging narrative that students will enjoy reading, but it creates a clear, consistent structure that enables students to truly master chapter material. The framework also allows the integration of many important content areas throughout the text-such as new technology, globalization, diversity, convergence, and conglomeration-rather than isolating them in a box or separate chapters. In this exciting new text an engaging narrative combines with balanced, current coverage of all major media to help students make sense of their media experiences.

  
  
  
• 9780205499885: Managing Personal Conflict von Suzanne McCorkle, Melanie J. Reese  € 57,73 [D]*  Lieferbar
  

  Personal Conflict Management utilizes a modernized theory/skill approach to interpersonal conflict, placing equal emphasis on the theoretical and practical.

   

  Supporting the notion that there is not one correct approach to conflict management, and utilizing the authors' shared experiences as mediators and organizational facilitators, this text demonstrates the value of collaborative models for resolving conflict and the necessity and benefits in understanding competitive approaches. Through the inclusion of both competitive and cooperative theories, the authors present contrasting perspectives of conflict management.

   

  Beginning with an introduction to conflict, the text examines the major approaches and theories of conflict management. Following a discussion of the causes and variables which exist within conflicts, the skills necessary for conflict management are analyzed, including listening, the ability to seek information, the importance of understanding personality types and behavior patters, negotiation, and conflict assessment. The final two sections of the text take the reader beyond the basics, exploring the difficulties encountered in conflict management, the aftermath to a conflict, and conflicts in context, applying the theoretical concepts to everyday situations.

   

  Written in an academic yet reader-friendly style, this textbook is enjoyable and thought-provoking for both students and instructors. Case studies, examples, essay suggestions, discussion questions, etc support an interactive environment that optimizes learning opportunities. Instructors will find these features useful in the development of classroom discussions and assignments, while students will benefit from the opportunity to examine their own conflict behavior and enhance their skills in conflict management. 

  
  
  
• 9780135607985: Mass Communication von John R. Bittner  € 59,87 [D]*  Titel nicht mehr im Programm
  
  
  
• 9780205548736: Mass Communication Capstone von Jack Rosenberry, Lauren A Vicker  € 29,91 [D]*  Lieferbar
  

  Applied Mass Communication Theory: A Guide for Media Practitioners bridges a review of theory to the contemporary work of media professionals to help students better prepare for their future careers. The book is organized into three units in order to help students successfully tackle their capstone courseload. The first, "Mass Communication Theory and Research," provides a framework for constructing an undergraduate research project, which is often required for upper-level mass communication courses. The second, "Mass Communication Theories," presents vital chronological information on the progression of theory in mass communication through a model that integrates mass communication theories and shows how they relate to one another. Finally, Unit 3, "Bridge to the Real World," provides information on media law, ethics, economics and mass media careers, effectively establishing a critical framework for students as they leave college and begin their first job.

  
  
  
• 9780205561063: Mass Communication Ethics von Larry Z Leslie  € 70,57 [D]*  Titel nicht mehr im Programm
  

  This text is the first to put ethical issues in a cultural and historical context, based on the premise that ethical problems arise from a myriad of cultural forces. Sections focus on ethics in postmodern America and how to effectively make decisions in contemporary society; ethical philosophers--from Plato to Foucault--and their beliefs; and how to apply the these philosophers' teachings to ethical issues in areas such as journalism, public relations, and the music industry.

  
  
  
• 9780205359233: Mass Communication Research and Theory von Guido H. Stempel, David H. Weaver, G. Cleveland Wi  € 88,76 [D]*  Titel nicht mehr im Programm
  

  Mass Communication Research and Theory offers advice from some of the best-known and most published experts in the field on all the major techniques used in mass communication research.

  This text combines mass communication theory with detailed descriptions of the various research methods, covering everything from content analysis to survey research, historical and legal research, and qualitative studies. The most outstanding feature of the text is that it brings together the field experts, with each chapter written by an expert on the particular topic. Mass Communication Research and Theory supports chapters on research ethics and research presentation that further distinguish it from competitors.

  
  
  
• 9780137764440: Mass Media Writing, An Introduction von Gail Baker-Woods, Julie E. Dodd, Kay Ford, Ken Kel  € 56,66 [D]*  Titel nicht mehr im Programm
  

  Features and Benefits

  ---

  TOC

  ---

  
  
  
• 9780205547616: Mastering Public Speaking Handbook von George L. Grice, John F. Skinner  € 44,89 [D]*  Titel nicht mehr im Programm
  

  An adaptation of Mastering Public Speaking 6e, this handbook provides students and instructors with a 2-color book in a reference format, enabling students to access information.

   

  This text equips students with a firm grounding in the "hows" and "whys" of public speaking by providing an ideal balance of theory and skills while placing important emphasis on critiquing, ethics, and critical thinking. The handbook is tabbed with each tabbed section including a quick overview to the chapters within the section. It retains the basic content of the Sixth Edition but eliminates those activities not essential to learning the basics of public speaking.

   

  The handbook also retains the sixth edition's popular and distinctive emphasis on the ethical contract between speaker and listener and on the value of critiquing speeches to improve one's own skills. Students also learn how to think critically as they choose speech topics, conduct research, organize content, select language, manage nervousness, and deliver speeches.

  
  
  
• 9780205300105: Media and Entertainment Industries, The von Albert N. Greco  € 44,89 [D]*  Titel nicht mehr im Programm
  

  The Media and Entertainment Industries presents extensive analyses of the business and economic issues of the mass media. These formats - from books to the Internet - have had a dramatic, revolutionary impact on the political, social, economic, intellectual, educational, and religious life in the U.S. and throughout the world. As we enter the next Millennium, it appears that media and entertainment products and services, whether purchased or rented, will continue to have a wide-reaching, profound influence on all aspects of our lives.

  This contributed volume - based in part on the books in the Allyn & Bacon Series in Mass Communication - seeks to help students understand the burgeoning, influential, and exciting media and entertainment industries.

  
  
  
• 9780321080943: Media and Society in the Digital Age von Kevin Kawamoto  € 47,03 [D]*  Titel nicht mehr im Programm
  

  This comprehensive overview of digital media technologies and their impact on society is a user-friendly introduction for students trying to understand how technology is shaping the world around them.

  The Digital Age is already upon us and society is feeling its impact. Media and Society in the Digital Age explores both the positive and negative implications of living in a rapidly changing communications environment. This text not only helps lay the foundation for understanding the emerging and constantly changing digital media environment, it also provides readers with the knowledge they need to make informed decisions about their future academic, personal, and professional lives.

  
  
  
• 9780801314704: Media Debates von Everette E. Dennis, John C. Merrill  € 53,45 [D]*  Titel nicht mehr im Programm
  
  
  
• 9780205579709: Media Ethics von Clifford G. Christians, Mark Fackler, Kathy Britta  € 63,08 [D]*  Titel nicht mehr im Programm
  

  Media Ethicsuses original case studies and commentaries about actual media experiences to impel students to think analytically about ethical situations in mass communication. Aiming to facilitate and enhance students' ethical awareness, this market-leading text provides a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this Eighth Edition include issues in journalism, broadcasting, advertising, public relations and entertainment.

  
  
  
• 9780801333385: Media Ethics von Clifford G. Christians, Mark Fackler, Kim B Rotzol  € 53,45 [D]*  Titel nicht mehr im Programm
  

  This market-leading text uses original case studies and commentaries about actual media experiences to get students thinking analytically about ethical situations in mass communication. Aiming to improve students' ethical awareness, the text's Introduction provides a solid foundation in the theoretical principles of ethical philosophies and presents the Potter Box as a framework for uncovering the important steps in moral reasoning and for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in the text cover journalism, broadcasting, advertising, public relations and entertainment. The Sixth Edition features new and updated cases, and includes more cases focusing on corporations, e-mail and the World Wide Web.

  
  
  
• 9780205572014: Media in Your Life, The von Jean Folkerts, Stephen Lacy, Ann Larabee  € 78,06 [D]*  Lieferbar
  
  
  
• 9780205572021: Media in Your Life, The von Jean Folkerts, Stephen Lacy, Ann Larabee  € 50,24 [D]*  Titel nicht mehr im Programm
  
  
  
• 9780205317820: Media in Your Life, The von Jean Folkerts, Stephen Lacy  € 74,85 [D]*  Titel nicht mehr im Programm
  

  With a strong emphasis on media convergence throughout, The Media in Your Life helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media.

  Written by two highly regarded scholars and teachers, this text goes beyond other textbooks to help students understand where, how, and why they fit into the contemporary media environment. Too often, mass communication texts rely only on popular publications or on academic research. Folkerts and Lacy believe that all forms of scholarship provide insight into mass communication. In this interactive text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today.

  Folkerts and Lacy guide your students through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. Students are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.

  
  
  
• 9780205387014: Media in Your Life, The, An Introduction to Mass Communication von Jean Folkerts, Stephen Lacy  € 85,55 [D]*  Titel nicht mehr im Programm
  

  Explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives.

  Written by two highly regarded scholars and teachers, this text helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication texts rely only on popular publications or on academic research. Folkerts and Lacy believe that all forms of scholarship provide insight into mass communication. In this text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today.

  Folkerts and Lacy guide students through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. Students are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.

  
  
  
• 9780205693054: Media of Mass Communication von John Vivian  € 100,53 [D]*  Titel nicht mehr im Programm
  

  Coupling contemporary issues with key historical events, The Media of Mass Communication, 10e engages students in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media.

   

  Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this 10th edition balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. Widely praised for its dynamic writing style, this thoroughly revised edition helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry.

  
  
  
• 9780205335404: Media of Mass Communication (with Interactive Companion Website Access Card), The von John Vivian  € 68,43 [D]*  Titel nicht mehr im Programm
  

  This up-to-date, thoughtful, and reader-friendly presentation of the mass media, media messages, and media issues helps instructors "use the media to teach the media," as they explore its excitement, complexity, and impact on our lives.

  Widely praised for its ability to make learning interesting, Vivian excites students as they explore the ever-changing subject of mass communication. The text retains its emphasis on the challenges of media while building on its extensive coverage of media history, effects, and culture. Every chapter reflects the most current statistics, issues, and challenges facing the media today.

  
  
  
• 9780205377756: Media of Mass Communication 2003 Update, The von John Vivian  € 80,20 [D]*  Titel nicht mehr im Programm
  

  This up-to-date, reader-friendly presentation of the mass media helps instructors "use the media to teach the media" and explore its excitement, complexity, and impact on our lives.

  The 2003 Update features up-to-date coverage and analysis of events that have taken place since the last edition was published, including the dramatic events of September 11, 2001. Widely praised for its ability to make learning interesting, Media of Mass Communication excites students as they explore the ever-changing subject of mass communication. The 2003 Update reflects the new reality of mass communication today while retaining the text's extensive coverage of media history, effects, and culture. Every chapter reflects the most current statistics, issues, and challenges facing the media.

  
  
  
• 9780205493708: Media of Mass Communication, 2008 Update, The von John Vivian  € 83,41 [D]*  Titel nicht mehr im Programm
  

  This up-to-date, reader-friendly presentation of the mass media helps instructors use the media to teach the media and explore its excitement, complexity, and impact on our lives.

   

  Widely praised for his ability to make learning interesting, Vivian's story-telling style excites students as they explore the ever-changing subject of mass communication and become media-literate consumers of the mass media. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture. The three part-organization-the media, media messages, and media issues-provides a framework for students to understand the big picture behind today's media issues.

  
  
  
• 9780205632541: Media of Mass Communication, Study Edition von John Vivian  € 81,27 [D]*  Titel nicht mehr im Programm
  

  Designed to give your students the extra support they need to succeed in your class, the Study Edition of Vivian's Media of Mass Communication 9/e offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool for students or as assigned homework.  Additional content from contemporary media occurrences have also been update through the MyCommunicationLab for Mass Communication to help you and your students stay as up-to-date as possible in the field.

   

  Rich with contemporary issues and trends including visual storytelling, Vivian's The Media of Mass Communication 9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.  Widely praised for its dynamic writing style, this refined edition engages students with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.

  
  
  
• 9780205477531: Media of Mass Communication, The von John Vivian  € 85,55 [D]*  Titel nicht mehr im Programm
  

  This up-to-date, reader-friendly presentation of the mass media helps instructors use the media to teach the media and explore its excitement, complexity, and impact on our lives.

   

  Widely praised for his ability to make learning interesting, Vivian's story-telling style excites students as they explore the ever-changing subject of mass communication. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture. The coverage of media literacy, at the core of Vivian's text since the first edition, has been enhanced with two new features that push students to think critically. The three part-organization-the media, media messages, and media issues-provides a framework for students to understand the big picture behind today's media issues.

  
  
  
• 9780205287390: Media of Mass Communication, The von John Vivian  € 56,66 [D]*  Titel nicht mehr im Programm
  
  
  
• 9780205521104: Media of Mass Communication, The von John Vivian  € 95,18 [D]*  Titel nicht mehr im Programm
  

  Rich with contemporary issues and trends, Vivian's The Media of Mass Communication 9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.  Widely praised for its dynamic writing style, this ninth edition engages students with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.

  
  
  
• 9780205611874: Media of Mass Communication, The, Books a la Carte Plus MyCommunicationLab CourseCompass von John Vivian  € 60,94 [D]*  Lieferbar
  
  
  
• 9780205322619: Media of Mass Communication, Updated Online Edition, The von John Vivian  € 48,10 [D]*  Titel nicht mehr im Programm
  

  Each chapter begins with a “Chapter-Opening Vignette”, and concludes with “Chapter Wrap-Up,” “Questions for Review,” “Questions for Critical Thinking,” and “Keeping Up to Date.”

  1.The Mass Media.
  Vignette: Sumner Redstone.
  Importance of Mass Media.
  Primary Mass Media.
  Mass Media Models.
  Economics of Mass Media.
  Media Demassification.
  Media Conglomeration.
  Media Globalization.
  Media Melding.

  2.Books.
  Vignette: Johannes Gutenberg.
  Importance of Books.
  Defining the Book Business.
  Innovations in Books.
  Book Marketing.
  Commercial Success.
  Mass-Marketing Debate.
  Book Publishers.

  3.Magazines.
  Vignette: Bob Petersen.
  Influence of Magazines.
  Magazines as Media Innovators.
  Consumer Magazines.
  Non-Newsrack Magazines.
  Magazine Demassification.

  4.Newspapers.
  Vignette: George Gilder.
  Importance of Newspapers.
  Newspaper Chain Ownership.
  National Dailies.
  Hometown Newspapers.
  Challenge for Daily Newspapers.
  Weekly Newspapers.
  Alternate and Minority Newspapers.

  5.Records.
  Vignette: Michael Robertson.
  Recorded Music as a Social Force.
  Sound Recording Technology.
  Evolution of the Music.
  Artistic Autonomy.
  Marketing Records.
  Conglomeration in Record-Making.
  Censorship and Recorded Music.
  Heisting Music.

  6.Movies.
  Vignette: Jack Valenti.
  Importance of Movies.
  Technical Heritage of Movies.
  Three Crises That Reshaped Hollywood.
  Hollywoods Response to Television.
  Melding of Movies and Television.
  Movie Exhibitors.
  Movie Finances.
  Movie Censorship.

  7.Radio.
  Vignette: Don Imus.
  Significance of Radio.
  Technical Development.
  Characteristics of U.S. Radio.
  Radio as Entertainment.
  Radio News.
  Radio Networks.
  Broadcasting Regulation.
  Future of Radio.

  8.Television.
  Vignette: Pat Fili-Krushel.
  Impact of Television.
  Technology of Television.
  Structure of U.S. Television.
  Delivery Systems.
  Over-Air Networks.
  Cable Television.
  Television Entertainment.
  Television News.
  Public Television.

  9.The Web.
  Vignette: Tim Berners-Lee.
  World Wide Web.
  Internet.
  Web Model.
  Online Advertising.
  Web Technology.
  Nonlinear Communication.
  Hypertext in Practice.
  Melding Media.
  Public Policy and the Web.

  II.THE MESSAGES.

  10.Journalism.
  Vignette: Christiane Amanpour.
  Journalism Traditions.
  Personal Values in News.
  Variables Affecting News.
  Newsroom Influences on News.
  Gatekeeping in News.
  Global Gatekeeping.
  Syndicates and News Products.
  Journalism Trends.

  11.Visual Messages.

  This chapter is available only online at www.abacon.com/vivianonline.
  Vignette: Margaret Bourke-White.
  Early Media Illustrations.
  Photographic Technology.
  Photography in Mass Communication.
  Cameras, Films, and Techniques.
  Documentary Photography.
  Persuasive Photography.
  Reality Photography.
  Visual Issues.

  12.Public Relations.
  Vignette: Paul Garrett.
  Importance of Public Relations.
  Origins of Public Relations.
  Structure of Public Relations.
  Public Relations Services.
  Media Relations.
  Professionalization.

  13.Advertising.
  Vignette: David Ogilvy.
  Importance of Advertising.
  Origins of Advertising.
  Advertising Agencies.
  Placing Advertisements.
  Pitching Messages.
  Research and Psychology.
  Conglomeration and Globalization.
  Advertising Regulation.
  Problems and Issues.

  14.Media Research.
  Vignette: Andy Kohut.
  Public-Opinion Sampling.
  Measuring Audience Size.
  Measuring Audience Reaction.
  Audience Analysis.
  Applied and Theoretical Research.

  III. THE ISSUES.

  15.Mass Communication.
  Vignette: Wilbur Schramm.
  Types of Communication.
  Components of Mass Communication.
  Communication Models.
  Fundamentals in the Process.
  Players in the Process.
  Impediments to Communication.
  Results of Mass Communication.

  16.Media Effects.
  Vignette: Orson Welles.
  Effects Studies.
  Uses and Gratifications Studies.
  Individual Selectivity.
  Socialization.
  Media-Depicted Violence.
  Media Agenda-Setting for Individuals.
  Media-Induced Anxiety and Apathy.

  17.Mass Media and Society.
  Vignette: Marshall McLuhan.
  Mass Media Role in Culture.
  Social Stability.
  Cultural Transmission.
  Mass Media and Fundamental Change.
  Cultural Intrusion.

  18. Global Mass Media.

  This chapter is available only online at www.abacon.com/vivianonline.
  Vignette: Herbert Schiller.
  Extremes Model.
  Authoritarian Model.
  Communist Model.
  Libertarian Model.
  Social Responsibility Model.
  Freedom and Responsibility.
  Variable Models.

  19.Mass Media and Governance.
  Vignette: Helen Thomas.
  Media Role in Governance.
  Media as an Information Source.
  Media Effects on Governance.
  Government Manipulation of Media.
  Status of Watchdog.
  Media-Government Issues.

  20.Media Law.
  Vignette: Oprah Winfrey.
  The U.S. Constitution.
  Prior Restraint.
  Slander and Mass Media.
  Privacy Law.
  Journalism Law.
  Obscenity and Pornography.
  Censorship Today.
  Copyright.

  21.Ethics and Mass Media.
  Vignette: Jesse Ventura.
  The Difficulty of Ethics.
  Moral Principles.
  Process versus Outcome.
  Potters Box.
  Ethics and Other Issues.
  Unsettled, Unsettling Questions.
  
  

• 9780801317040: Media Systems in Society von Joseph Turow  € 80,20 [D]*  Titel nicht mehr im Programm
  

  Focusing on the "big picture,"Media Systems in Society, 2/e provides a highly acclaimed "power role" framework to help students understand how current media industries are interconnected. The text shows contemporary media as a social and industrial process with increasingly blurred boundaries separating the various media structures.

  
  
  
• 9780205395675: Media, Audiences, Effects, An Introduction to the Study of Media Content and Audience Analysis von Paul J. Traudt  € 56,66 [D]*  Titel nicht mehr im Programm
  

  Media, Audiences, Effects teaches students how to evaluate media effects research and better understand the role media play in our everyday lives.

  This text introduces readers to more than 300 contemporary research studies focusing on twelve important topic areas, including television violence, gender and ethnicity, sexuality and pornography, and advertising bans. It provides a framework for understanding how researchers study media effects and what mass communication theory and research tell us about the relationship between media and society.

  
  
  
• 9780801312519: Mediating the Message von Pamela J. Shoemaker, Stephen D. Reese  € 59,87 [D]*  Titel nicht mehr im Programm
  

  Mediating the Message, 2/e demonstrates the many ways in which a wide variety of forces - including media owners, advertisers, audiences, politicians, interest groups, and journalist" personal attitudes - affect mass media content.

  
  
  
• 9780321011374: MediaWriting, Print, Broadcast, and Public Relations von W. Richard Whitaker, Janet E. Ramsey, Ronald D. Sm  € 67,36 [D]*  Titel nicht mehr im Programm
  
  Organized around an integrated view of print, broadcast, and public relations, MediaWriting provides students with the skills necessary to become proficient writers for the media. MediaWriting develops the professional skills and attitudes that reporters, broadcasters, and public relations writers need by first outlining the basic concepts and then having students apply these concepts to real-life situations with specific writing exercises.
  
  
  
• 9780205337293: Messages von Joseph A. DeVito  € 56,66 [D]*  Titel nicht mehr im Programm
  

  Messages is a brief, highly interactive text emphasizing interpersonal communication skills in the real world, ethics, critical thinking, listening, and power in a multicultural world.

  While intentionally brief, Messages provides a comprehensive introduction that stresses skill development and creates a foundation for students to first understand the concepts and then apply what they have learned through real-life examples and exercises. With a new, integrated focus on interpersonal communication in the workplace, Messages helps today's students understand how the concepts discussed in class will benefit them outside of the classroom as well.

  
  
  
• 9780801314377: Milestones in Mass Communication Research von Shearon A. Lowery, Melvin L. DeFleur  € 63,08 [D]*  Titel nicht mehr im Programm
  

  Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects.

  
  
  
• 9780673990259: Modern Mass Media von With an introduction by John C. Merrill, John Lee  € 114,44 [D]*  Titel nicht mehr im Programm
  

  This text offers an all-inclusive assessment of the rapidly changing world of mass communications. Including coverage of global communication and ethics; a meaningful study of evolving media economics in the individual media chapters; and a stronger focus on media history.

  
  
  
• 9780205377992: Modern Rhetorical Criticism von Roderick P Hart, Suzanne M. Daughton  € 68,43 [D]*  Titel nicht mehr im Programm
  

  A comprehensive and up-to-date introduction to the analysis of public rhetoric, Modern Rhetorical Criticism teaches readers how to examine and interpret rhetorical situations, ideas, arguments, structure, and style.

  The text covers a wide range of critical techniques, from cultural and dramatistic analysis to feminist and Marxist approaches. A wealth of original criticism demonstrates how to analyze such diverse forms as junk mail, congressional debates, and traffic regulations, as well as literature. This long-awaited revision contains new coverage of mass media, feminist criticism, and European criticism.

  
  
  
• 9780205322602: Motivating Your Students, Before You Can Teach Them, You Have to Reach Them von Hanoch McCarty, Frank Siccone  € 35,26 [D]*  Titel nicht mehr im Programm
  

  Features and Benefits

  ---

  TOC

  ---

  
  
  
• 9780205314157: Movies and Meaning von Stephen R. Prince  € 63,08 [D]*  Titel nicht mehr im Programm
  

  This comprehensive introduction to film focuses on three topics: how movies express meanings, how viewers understand those meanings, and how cinema focuses globally as both an art and a business.

  Using clear, accessible, and jargon-free writing, this is the only introductory film text to examine the elements of film style and the viewer's contribution to the cinema experience. How do viewers interpret the effects filmmakers create? How do filmmakers anticipate, and build on, the likely ways viewers will react to certain kinds of stories and audio-visual designs? The text examines both how filmmakers create images and sounds and the mechanisms and processes by which viewers make sense of images and stories on screen. This approach helps students understand not only the basic concepts but also how their own reactions and opinions impact the overall film experience, making the course even more meaningful.

  
  
  
• 9780205653089: Movies and Meaning von Stephen R Prince  € 81,27 [D]*  Lieferbar
  

  This comprehensive introduction to film text focuses on three topics: how movies express meanings, how viewers understand those meanings, and how cinema functions globally as both an art and a business.

                                                             

  Using clear, accessible, and jargon-free writing, this is the only introductory film text to examine the elements of film style and the viewer's contribution to the cinema experience. How do viewers interpret the effects filmmakers create? How do filmmakers anticipate, and build on, the likely ways viewers will react to certain kinds of stories and audio-visual designs? The text examines both how filmmakers create images and sounds and the mechanisms and processes by which viewers make sense of images and stories on screen. This approach helps students understand not only the basic concepts but also how their own reactions and opinions impact the overall film experience.

  
  
  
• 9780205480777: Movies and Meaning, An Introduction to Film von Stephen R. Prince  € 73,78 [D]*  Titel nicht mehr im Programm
  

  This comprehensive introduction to film text focuses on three topics: how movies express meanings, how viewers understand those meanings, and how cinema functions globally as both an art and a business.

                                                             

  Using clear, accessible, and jargon-free writing, this is the only introductory film text to examine the elements of film style and the viewer's contribution to the cinema experience. How do viewers interpret the effects filmmakers create? How do filmmakers anticipate, and build on, the likely ways viewers will react to certain kinds of stories and audio-visual designs? The text examines both how filmmakers create images and sounds and the mechanisms and processes by which viewers make sense of images and stories on screen. This approach helps students understand not only the basic concepts but also how their own reactions and opinions impact the overall film experience.
  
  
• 9780205164080: Multimedia in the Classroom von Palmer W. Agnew, Anne S. Kellerman, Jeanine Meyer  € 48,10 [D]*  Titel nicht mehr im Programm
  

  This book gives preservice and inservice educators the opportunity to learn a process for planning and coaching multimedia projects. It is intended for readers to learn to help their K-12 students create multimedia projects to master academic subjects. It focuses on active, authentic learning experiences. It includes theory and practice of selecting and modifying projects and assessing students' results. Prerequisite for use of this book includes some experience using either Macintosh or IBM-compatible computers.

  
  
  
• 9780205637591: MyCommunicationLab CourseCompass with E-Book Student Access Code Card for Mass Communication Media in Your Life (standalone) von Jean Folkerts, Ann Larabee, Stephen Lacy  € 26,70 [D]*  Lieferbar
  
  
  
• 9780205637607: MyCommunicationLab with E-Book Student Access Code Card for Media in Your Life, The (standalone) von Jean Folkerts, Stephen Lacy, Ann Larabee  € 26,70 [D]*  Lieferbar
  
  
  
• 9780205729074: MyCommunicationLab with E-Book Student Access Code Card for Media of Mass Communication, Study Edition (standalone) von John Vivian  € 32,05 [D]*  Lieferbar
  
  
  
• 9780205543021: Natural Speaker, The von Randy Fujishin  € 34,19 [D]*  Titel nicht mehr im Programm
  

  The Natural Speaker is a concise, practical, inexpensive, student-friendly guide to public speaking that explores the basic skills necessary to present a natural, effective, and rewarding speech to any audience. By providing a basic knowledge of speech construction, practice, and delivery, this text is designed to enhance and improve students' natural speaking strengths. Featuring a warm, simple, and humorous writing style, The Natural Speaker presents the fundamental concepts and skills required for effective speaking.

  
  
  
• 9780205673308: New New Media von Paul Levinson  € 55,59 [D]*  Titel nicht mehr im Programm
  

  YouTube, blogging, Wikipedia, Twitter, Facebook, Second Life and other "new new media" are transforming just about every aspect of our culture from the way we elect Presidents to how we watch television.  New New Media details the benefits, opportunities, and dangers of these transformations.

   

  New, new media, as opposed to the traditional "new media" of email and websites, allow and encourage all consumers to become producers. This distinguishing feature of contemporary media prompts an entirely new look at how mass media, culture, and industry are shifting.

   

  
  
  
• 9780205649846: News von W. Lance Bennett  € 48,10 [D]*  Lieferbar
  

  Part of the "Longman Classics in Political Science" series, this renowned book, known for a lively writing style,  provocative point of view, and exceptional scholarship, has been thoroughly revised and updated, including up-to-the-minute case studies and the latest research.

   

  This favorite of both instructors and students is a "behind-the-scenes" tour of news in American politics.  The core question explored in this book is: How well does the news, as the core of the national political information system, serve the needs of democracy?  In investigating this question, the book examines how various political actors - from presidents and members of Congress, to interest organizations and citizen-activists - try to get their messages into the news.

  
  
  
• 9780205486694: Nonverbal Behavior in Interpersonal Relations von Virginia Peck Richmond, James C. McCroskey, Mark L  € 59,87 [D]*  Lieferbar
  

  Nonverbal Behavior in Interpersonal Relationsoffers a complete and precise explanation of the principles of nonverbal communication and their application in everyday life.

   

  The authors draw from a wide variety of disciplines and upon their vast experience as instructors, consultants, and corporate trainers to offer a unique blend of social scientific and humanistic approaches to the study of nonverbal behavior. This well-researched book offers conclusions about the research in an easy-to-read and student-friendly style. Each chapter includes exercises, activities, self-tests, or questionnaires that help students explore and understand the actual and potential impact of nonverbal behaviors on communication. The text also helps students build the skills they will need to become competent nonverbal communicators in today's global community.

  
  
  
• 9780801332777: Old Media New Media von Wilson Dizard  € 63,08 [D]*  Titel nicht mehr im Programm
  

  Old Media/New Media, 3e, offers a well-balanced and effective framework for examining the advances made in media technology and assessing the dramatic impact of these changes on mass media and society. The text explores the convergence of old media (e.g., television, film, and publishing) and new media (e.g., the Internet, electronic books), and analyzes the technological, social, economic, and political forces involved in today's volatile media environment. Abundant examples in the text show how different forms of media are affected by today's changing technology and how this will affect tomorrow's journalists and media professionals.

  
  
  
• 9780801301551: Organizational Communication von Gary L. Kreps  € 85,55 [D]*  Titel nicht mehr im Programm
  

  Organizational Communication, 2/e, presents both traditional and contemporary theories of organization from a communication perspective.

  
  
  
• 9780205316939: Organizational Communication for Survival, Making Work, Work von Virginia Peck Richmond, James C. McCroskey  € 29,91 [D]*  Titel nicht mehr im Programm
  Organizational Communication for Survival focuses on surviving and thriving in the organizational environment from a communication perspective. KEY TOPICS: In fifteen simple chapters, this applied book shows employees and managers how to communicate effectively within organizations. This "survival guide for employees" provides concise and clear guidelines, along with a foundation of theory and scholarship, to help students learn to become effective communicators in organizational settings. MARKET: For effective communication between employees and managers.
  
  
• 9780205375219: People and Process of Film and Video Production, The, From Low Budget to High Budget von Lorene Wales  € 81,27 [D]*  Titel nicht mehr im Programm
  

  The People and Process of Film and Video Production discusses the entire production process for film and video projects, including a comprehensive list of job descriptions for low-, medium-, and high-budget productions.

  From student projects to major studio features, this text covers all aspects of the production process from determining the budget to post-production and personnel. Students will learn the nuts and bolts of how a film or video is made, from pre-production through delivery.

  
  
  
• 9780876284926: Phonics Activities in Story and Rhyme von Helene D. Hutchinson  € 38,47 [D]*  Lieferbar
  This is a beautifully illustrated collection of 276 reproducible phonics activities featuring verses and rhymed stories to help beginning readers master letter-sound connections.
  
  
• 9780205508877: Political Communication, A Multi-Disciplinary Exploration von Lauren Cohen Bell, Joan L. Conners, Theodore F. Sh  € 56,66 [D]*  Titel nicht mehr im Programm
  

  Political Communicationcovers far more than elections by presenting 13 unique case studies that are each examined through the political science, rhetorical and mass communication perspectives. These distinct perspectives are then applied to case studies throughout that focus on the presidency, Congress, the Supreme Court, social movements, popular culture and elections and includes list of additional cases for students to explore.

   

  The richness and depth of each case are drawn out in the analysis portion of each chapter so students can better grasp how a political scientist, a rhetorician, and a mass communication researcher think about political communication.  

   

  
  
  
• 9780205335251: POST, The Theory and Technique of Digital Nonlinear Motion Picture Editing von C. Melinda Levin, Fred P. Watkins  € 76,99 [D]*  Lieferbar
  

  POST: The Theory and Technique of Digital Nonlinear Motion Picture Editing is an in-depth yet easy-to-grasp examination of the theories and techniques of digital post-production.

  This text provides information in a clear, concise manner for both the novice and those who already have experience editing in more traditional motion picture formats. Besides covering the editing process, the text explores topics such as the role of the editor on a post-production crew, the history of motion picture editing and digital nonlinear systems, and legal and ethical issues related to editing. It includes unique chapters on choosing the right system as well as interviews with professionals in the field. Its helpful appendices offer lists of relevant Web sites and listservs and examples of post-production forms discussed in the text.

  
  
  
• 9780205295579: Press and America, The, An Interpretive History of the Mass Media von Michael Emery, Edwin Emery, Nancy L. Roberts  € 100,53 [D]*  Titel nicht mehr im Programm
  
  With a continued emphasis on interpretation and analysis, The Press and America remains the classic authority on the history of mass media in the United States. Recognizing that the development of America's journalism is inherently and integrally related to the cultural identity of its people, the heart of this book is an examination of American life and the American media.
  
  
  
• 9780205420964: Principles of Advertising von Jerome M Juska  € 100,53 [D]*  Lieferbar
  
  
  
• 9780205449750: Principles of Electronic Media von William R. Davie, James R. Upshaw  € 95,18 [D]*  Lieferbar
  

  The career-oriented focus of Principles of Electronic Media gives students the history and professional insights needed to succeed in the modern-day broadcasting industry. 

  The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Students will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today's media professionals. Throughout the main text and in the stand-out "ProTalk" boxes, students meet industry leaders and visionaries who chart the future of electronic media. The authors' accessible and engaging writing style fosters understanding and encourages critical thinking on the complex issues that surround the way our culture interacts with the broadcasting media.

  
  
  
• 9780205327386: Principles of Electronic Media von William R. Davie, James R. Upshaw  € 67,36 [D]*  Titel nicht mehr im Programm
  

  The career-oriented focus of Principles of Electronic Media provides students with a sound introduction to both basic concepts and emerging changes in the broadcasting field today.

  The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Students will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today's media professionals. The authors' accessible and engaging writing style fosters understanding and encourages critical thinking on the complex issues that surround the way our culture interacts with the broadcasting media.

  
  
  
• 9780321078933: Principles of Research in Communication von Thomas D. Stewart  € 55,59 [D]*  Titel nicht mehr im Programm
  

  This book is a concise, easy-to-read introduction to the major research methods in communication, with accompanying hands-on learning activities.

  Principles of Research in Communication introduces students to the methods of research used specifically in the communication discipline. While most competing texts provide some overview of library research and the development of a research bibliography and literature review, this book provides a more comprehensive introduction to such research and includes the most timely information concerning citations using the American Psychological Association Style. The text provides the foundation necessary to comprehend published research and implement simple research investigation, even for students with little or no previous scientific experience.

  
  
  
• 9780205454402: Process of Writing News, The von Brian Richardson  € 71,64 [D]*  Lieferbar
  

  Using examples and exercises, The Process of Writing News takes an "impact, elements, and words" approach to demystify reporting and writing for the beginning student.  

   

  The Process of Writing News is a concise text for beginning college-level journalism students. It is the product of the author's 19 years as a teacher of reporting and writing, and a response to the emerging exigencies of media convergence, writing for multiple media, and computer-assisted reporting.

   

  The text approaches writing as a process, using a pedagogy that has proven effective. In each chapter, the book addresses the roles of journalists at several levels of abstraction, beginning with their responsibilities to audiences in a democratic society, continuing with ethical decision-making in fulfilling those responsibilities, and ending with reporting and writing exercises. Exercises allow students to develop skills for informing audiences and telling compelling stories in print, broadcast, and online news media and to practice and be evaluated on those skills.

   

  Students are taken through a year in the life of a fictional community, revisiting issues and stories in a series of more than two dozen linked exercises of increasing complexity, from lede writing to handling a major breaking story on deadline. The text also provides opportunities for students to report and write from their own communities.
  
  
• 9780205569458: Public Relations von David W. Guth, Charles Marsh  € 55,59 [D]*  Titel nicht mehr im Programm
  

  In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. This text provides an introduction to the dynamic, growing, and honorable profession of public relations as it relates to a broader social context. Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach appeals to students through lively anecdotes, an informal writing style, and a very reasonable price. Each chapter helps students understand how public relations activities reflect and affect an organization's core values.

  
  
  
• 9780205626137: Public Relations von Dennis L. Wilcox, Glen T. Cameron  € 55,59 [D]*  Titel nicht mehr im Programm
  

  For today's busy student, we've created a new line of highly portable books at affordable prices. Each title in the Books à la Carte Plus program features the exact same content from our traditional textbook in a convenient notebook-ready, loose-leaf version - allowing students to take only what they need to class. As an added bonus, each Books à la Carte Plus edition is accompanied by an access code to all of the resources found in one of our best-selling multimedia products. Best of all? Our Books à la Carte Plus titles cost less than a used textbook!

  
  
  
• 9780205581481: Public Relations von Dennis L. Wilcox, Glen T. Cameron  € 120,86 [D]*  Titel nicht mehr im Programm
  

  Comprehensive and current, Public Relations: Strategies and Tactics 9/e helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. In its ninth edition, Public Relations: Strategies and Tactics combines numerous real-life case studies with fundamental concepts of the field to help students relate theory to the actual practice of public relations. The text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.

  
  
  
• 9780205702435: Public Relations von David W. Guth, Charles Marsh  € 39,54 [D]*  Titel nicht mehr im Programm
  

  For today's busy student, we've created a new line of highly portable books at affordable prices. Each title in the Books à la Carte Plus program features the exact same content from our traditional textbook in a convenient notebook-ready, loose-leaf version - allowing students to take only what they need to class. As an added bonus, each Books à la Carte Plus edition is accompanied by an access code to all of the resources found in one of our best-selling multimedia products. Best of all? Our Books à la Carte Plus titles cost less than a used textbook!

  
  
  
• 9780205158157: Public Relations Campaigns and Techniques, Building Bridges into the 21st Century von Fran R. Matera, Ray J. Artigue  € 79,13 [D]*  Titel nicht mehr im Programm
  A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaign issues, products, information, crisis, and special events (devoting a full chapter to each). This balanced discussion of theory and practical applications helps readers understand the whys and hows of successful PR campaigns. KEY TOPICS: With this book, readers will learn the similarities and differences between specific types of campaigns and the practical points to consider when conducting research, planning, communicating, and evaluating. Whether the reader is a student unfamiliar with the process of public relations or a PR professional, this book provides the guidelines needed for a meaningful and productive campaign process. MARKET: For anyone interested in marketing, advertising, and public relations.
  
  
• 9780205393558: Public Relations Theory von Tricia Hansen-Horn, Bonita Dostal Neff  € 42,75 [D]*  Titel nicht mehr im Programm
  

  Public Relations: From Theory to Practiceprovides a solid theoretical foundation for the public relations field through a unique theory-to-practice presentation and a variety of case study contexts.

   

  This practical text examines a range of theories-from functional, cultural, rhetorical, and critical to feminist, postmodern, and alternative-in a variety of contexts compiled from the submissions of nearly thirty professors. As the only current "theory-focused" public relations book published for a U.S. globally connected audience, this book offers what has long been absent in the field-a comprehensive examination of public relations theory as practiced. Public Relations: From Theory to Practice presents theories in conjunction with case study applications that relate directly to the theory. These case studies, taken from diverse contexts, help students make connections between theories and their application in the real world. Reflective questions guide students through the nuances of this connection.

  
  
  
• 9780321070142: Public Relations Writing and Media Techniques von Dennis L. Wilcox  € 65,22 [D]*  Titel nicht mehr im Programm
  

  The Fourth Edition of Public Relations Writing & Media Techniques is the most comprehensive and up-to-date PR writing text available. The text thoroughly integrates new communication technologies-the Internet, World Wide Web, Webcasting, etc.-and shows students the many techniques on the horizon and currently in use to reach a variety of audiences. An abundance of real-world examples and illustrations showcase outstanding work by public relations professionals and provide models for students. Clearly-written and well-organized, this book places emphasis on the "nuts and bolts" of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students, Public Relations Writing & Media Techniques is also an invaluable resource for public relations practitioners.

  
  
  
• 9780205459537: Public Relations, A Values-Driven Approach von David Guth, Charles Marsh  € 70,57 [D]*  Titel nicht mehr im Programm
  

  In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies.

  By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes and comes in at a reasonable price for students. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.

  
  
  
• 9780205450725: Public Relations, Strategies and Tactics(International Edition) von Dennis L. Wilcox, Glen T. Cameron  € 80,20 [D]*  Titel nicht mehr im Programm
  

  Using real-life case studies,Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today.

  Now in its Eighth Edition, Public Relations: Strategies & Tactics combines numerous current real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations.  Grounded in scholarship, the main text and features are all built on references to landmark studies and situations in today's headlines. In this age of corporate and political scandals, terrorism and national health issues, a new chapter, "Conflict Management: Dealing with Issues, Risks and Crises," lays the groundwork for understanding and coping with various crises.  Written in a disarming and accessible style, this edition also focuses technology in every application, and it leads readers to think about other creative ways to use new media.  This edition continues to be the most definitive, comprehensive introductory text in the market, written by two leading public relations educators.

  
  
  
• 9780205492107: Public Relations, Managing Competition and Conflict von Glen T. Cameron, Dennis L. Wilcox, Bryan H. Reber  € 71,64 [D]*  Titel nicht mehr im Programm
  

  Public Relations: Managing Competition and Conflictis an introductory textbook that provides students, in easy-to-understand terms, with the latest theories and practices as it explores the role of competition and conflict in today's modern public relations practice.

   

  This text takes a brief, conflict-based approach, combining the insights of public relations experts Dennis Wilcox and Glen Cameron with the fresh voices of two of the fastest rising stars of public relations education Bryan Reber and Jae-Hwa Shin. Using up-to-date real world examples, checklists, and summaries to explore the role of competition and conflict, this book provide a whole new departure from other introductory texts.

   

  Public Relations: Managing Competition and Conflict is based on the idea that public relations is the management of competition and conflict on behalf of one's client or organization and, if at all possible, the interests of the public that impact the organization. As such, the authors take an assertive approach, providing vigorous examples from the "real-world" of public relations that lend excitement to the profession for students. This text successfully merges theory and practice into a refreshing, easy-to-understand approach that will help students learn the basics of effective public relations practice.

  
  
  
• 9780205449446: Public Relations, Strategies and Tactics:United States Edition von Dennis L. Wilcox, Glen T. Cameron  € 123,00 [D]*  Titel nicht mehr im Programm
  

  Using real-life case studies,Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today.

  Now in its Eighth Edition, Public Relations: Strategies & Tactics combines numerous current real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations.  Grounded in scholarship, the main text and features are all built on references to landmark studies and situations in today's headlines. In this age of corporate and political scandals, terrorism and national health issues, a new chapter, "Conflict Management: Dealing with Issues, Risks and Crises," lays the groundwork for understanding and coping with various crises.  Written in a disarming and accessible style, this edition also focuses technology in every application, and it leads readers to think about other creative ways to use new media.  This edition continues to be the most definitive, comprehensive introductory text in the market, written by two leading public relations educators.

  
  
  
• 9780205295593: Public Speaking von Steven A. Beebe, Susan J. Beebe  € 55,59 [D]*  Titel nicht mehr im Programm
  

  This top-selling public speaking text continues to be an excellent choice for introductory public speaking courses in both 2- and 4-year colleges and universities. Public Speaking: An Audience-Centered Approach serves as a foundation in speechmaking as it guides students through every step of the process and narrows the gap between the classroom and the real world.

  Its distinctive and popular audience-centered approach emphasizes the importance of analyzing and considering the audience at every point along the way, with marginal icons highlighting passages that address audience-related issues. Numerous examples, excerpts, and sample speeches support the instruction, while recap boxes and end-of-chapter activities reinforce and extend the lessons of the text.

  
  
  
• 9780205564095: Public Speaking (Book alone) von Michael Osborn, Suzanne Osborn  € 81,27 [D]*  Titel nicht mehr im Programm
  

  Centered around three core objectives--preparing students for civic life, respecting the diversity of the audience, and sensitizing students to the ethical impact of their words--Public Speaking offers both practical advice for public speaking and an understanding of why such advice works.

  The Seventh Edition introduces two models of oral communication--the Mechanical Model, which addresses the physical and technical constraints that shape communication, and the Identification Model, which points out the ethical consequences of oral communication.These concepts are brought to life through examples from real, student, and professional speeches; Discussion and Application exercises at the end of each chapter; and a variety of boxed features throughout the text.

  
  
  
• 9780205543014: Public Speaking, An Audience-Centered Approach von Steven A. Beebe, Susan J. Beebe  € 82,34 [D]*  Titel nicht mehr im Programm
  

  The unique, audience-centered approach of this top-selling text emphasizes that success in public speaking depends on how listeners interpret the message. Public Speaking: An Audience-Centered Approach brings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech making process. This model of public speaking is the foundation of the text, and it guides students through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between the classroom and the real world. The seventh edition includes an expanded emphasis on helping students manage communication apprehension.

  
  
  
• 9780205504053: Public Speaking, Strategies for Success von David Zarefsky  € 88,76 [D]*  Titel nicht mehr im Programm
  

  Public Speaking: Strategies for Success proposes that at all stages of the public speaking process, students learn how to develop and apply strategies to speaking situations they encounter throughout their lives.

                   

  David Zarefsky, one of today's leading scholars in speech communication, encourages students to think through and about the public speaking process. Zarefsky urges students to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.

  
  
  
• 9780205532315: Purposeful Speaking von Arthur Koch  € 39,54 [D]*  Titel nicht mehr im Programm
      Purposeful Speaking, 1/eis a 4-color version of Koch's popular introduction to public speaking text, known for its intentionally-brief, nuts and bolts approach.

   

  Considered the "best of the brief books" available in the market, Koch's text has been praised for its simplicity and practical, step-by-step approach to developing and delivering effective speeches.  The book continues to offer a clear, concise approach to the speechmaking process, allowing students to concentrate on the preparation, practice, and presentation of their speeches without getting bogged down in theoretical discussions.

   

  This version continues to provide a briefer, lower-cost alternative to traditional books, while offering an enhanced full-color design and expanded pedagogy, including all-new chapter reviews, exercises, running glossary and "Working with the Web" boxes.

  
  
  
• 9780205537358: Race/Gender/Media von Rebecca Ann Lind  € 60,94 [D]*  Lieferbar
  

  Race/Gender/Mediacontains 43 readings that help students to think critically about issues of race and gender in the media. The readings address a multitude of topics in three major sections-Production, Content, and Audience-and approach the matter of race and gender in the media from rhetorical, social scientific, and critical/cultural perspectives. The author places a strong emphasis on introducing the material in the text and orienting the student to the content through overviews, context-specific introductions, and descriptions of each reading.

  
  
  
• 9780205307913: Radio Broadcasting Industry, The, (Part of the Allyn & Bacon Series in Mass Communication) von Alan B. Albarran, Gregory G. Pitts  € 37,40 [D]*  Titel nicht mehr im Programm
  Perhaps no form of mass media has undergone as much change and evolution as radio, which continues to reinvent itself today. This book introduces radio - from early history to current programming, ownership and regulatory developments - and previews future technological considerations. KEY TOPICS: By placing a strong emphasis on the business of radio, readers develop a complete understanding of the industry and of how radio stations attract and retain an audience that could be spending its time with other media forms. MARKET: For anyone interested in Radio, the Broadcasting Industry, Media Economics, and Media Management.
  
  
• 9780205286225: Reaching Audiences von Jan Johnson Yopp, Katherine C. McAdams  € 43,82 [D]*  Titel nicht mehr im Programm
  

  Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This text sets up the writing process and shows students - and instructors - how to accomplish each task in a mass media context. Throughout the book, students see the importance of the audience in considering media and messages. Illustrative and specific real life examples provide students with guidance for improving their writing. By recognizing that today's students are preparing for careers in a changing media environment, this text covers a wide range of fields (print, electronic media, public relations, and advertising) and illuminates the differences in writing styles among them.

  
  
  
• 9780205454396: Readings in Social Psychology von Wayne A. Lesko  € 74,85 [D]*  Titel nicht mehr im Programm
  

  This collection of readings gives students exposure to a wide variety of perspectives in the field of social psychology.

  Each of the fifteen chapters begins with an introduction and is followed by three articles: one general ("popular"), one classic, and one contemporary. The articles are followed by critical questions designed to facilitate comprehension and encourage discussion. The use of both popular readings and research articles provides students with a broad range of views and theories within the discipline of social psychology.

  The topical organization of the collection directly parallels Baron/Byrne/Bramscombe's Social Psychology, Eleventh Edition.  However, Readings in Social Psychology can be used with any social psychology textbook, or as a stand-alone reader in courses that do not use full textbooks.

  
  
  
• 9780205196890: Recording Industry, The von Geoffrey Hull  € 37,40 [D]*  Titel nicht mehr im Programm
  

  This book is a comprehensive examination of the industry that drives the music business. It is about how and why the industry is now centralized in six international entertainment conglomerates. From both a macro and micro perspective, the forces that drive the industry are explained in an economic (and often historical) context. It is organized around the central concept of three income streams: the sale of recordings, music publishing, and live performances. This book explores the relationships of these three streams to each other, to other media, and to the overall recording industry.

  It is written in a clear, straightforward style designed to help students comprehend difficult concepts.

  
  
  
• 9780205418299: Screenwriting, Step by Step von Wendy J Henson  € 60,94 [D]*  Lieferbar
  

  Screenwriting: Step by Step is a user-friendly, basic introduction to successful screenwriting for the student and novice screenwriter.

  The text covers twelve steps to good screenwriting. It teaches students how to choose a theme, establish a central conflict, and write a story that works as drama. The book is divided into two sections: "First Steps," which teaches students the essentials of writing drama, and "Next Steps," which teaches the essentials of writing drama expressly for film. The author's wealth of real-world experience is evident in the text's practical advice to beginning screenwriters.

  
  
  
• 9780801317552: Search Strategies in Mass Communication von Jean Ward, Kathleen A. Hansen  € 59,87 [D]*  Titel nicht mehr im Programm
  

  Search Strategies in Mass Communication, 3/e presents a scholarly-based search strategy model that can be used by all mass media students to gather and evaluate information.

  
  
  
• 9780321262325: Short History of the Movies von Gerald Mast, Bruce Kawin  € 80,20 [D]*  Titel nicht mehr im Programm
  

  The ninth edition of A Short History of the Movies continues the tradition-scrupulously accurate in its details, up-to-date, free of jargon-that has made it the most widely adopted textbook for college courses in film history, and now includes a fresh look at "Persistence of Vision" and a new chapter on digital cinema.

  This volume offers students a panoramic overview of the worldwide development of film, from the first movements captured on celluloid, to the early Mack Sennett and Charlie Chaplin shorts, through the studio heyday of the 1930s and 1940s and the "Hollywood Renaissance" of the 1960s and 1970s, to the pictures and their technology appearing in the multiplexes and living rooms of today. This new edition, which has been revised and rewritten to reflect current scholarship, recent industry developments, and new films and filmmakers, represents an accurate, scrupulous updating of a classic.
  
  
• 9780205537556: Short History of the Movies, A von Bruce Kawin, Gerald Mast  € 68,43 [D]*  Lieferbar
  

  The tenth edition of A Short History of the Movies continues its long-standing tradition of scrupulously accurate details, up-to-date information, and jargon-free writing style that has made it the most widely adopted film history textbook.

  This edition offers students a panoramic overview of the worldwide development of film. From the early experiments with motion photography, through the American studio years of the 1930's and 1940's, from Neorealism and the New Wave, up to the present age of digital cinema, A Short History of Film provides a comprehensive presentation of the history of cinema. This tenth edition has been revised and updated to include current scholarship, recent industry developments, and new films and filmmakers.

   

  
  
  
• 9780321418210: Short History of the Movies, Abridged Ninth Edition, A von Bruce F. Kawin, Gerald Mast  € 58,80 [D]*  Titel nicht mehr im Programm
  

  The essential core of Mast and Kawin's classic in a streamlined volume: the most accurate, carefully updated account of cinema today in a clear and lively text.

   

  Building on Mast's astute and lively history of cinema, Kawin has refined and updated the fascinating story of cinema's evolution from its earliest beginnings to the digital age. Probing deeper than most movie texts, he takes us into the studio vaults, corrects the record, discloses what goes on inside the industry, clarifies the mysteries of movie technology, and offers a precise, thoroughly researched account. Kawin's analysis is witty and engaging, rich in instructive insights and entertaining illustrations of the art, history, technology, business, and fun of film. Now the essentials of Mast and Kawin's classic text are available in a compact version, judiciously streamlined for today's student at an even trimmer price.

  
  
  
• 9780205483679: Small Group and Team Communication von Thomas E. Harris, John C. Sherblom  € 71,64 [D]*  Titel nicht mehr im Programm
  

  Praised for its writing style, research base, and range of topics covered, Small Group and Team Communication develops issues of diversity, ethics, technology and the organizational use of groups and teams within a systems theory framework.

   

  Clearly organized and logically presented, this text provides the opportunity for outstanding discussions of critical issues. Harris and Sherblom effectively integrate real-world examples, hypothetical situations, social science theories, and scholarly research into a unified discussion of small group and team communication. Through extensive examples, new case studies, and updated exercises, the 4th edition of Small Group and Team Communication engages students and guides them from theoretical discussions into applications of the concepts presented.

  
  
  
• 9780023377310: Strategic Newspaper Management von Conrad C. Fink  € 63,08 [D]*  Titel nicht mehr im Programm
  

  The book is a how-to-do-it guide for students contemplating careers as editors and managers of newspapers that are competitively positioned for the twenty-first century. Strategic Newspaper Management demonstrates how to analyze a newspaper market, assess print and electronic competition, and interpret industry trends. The book then leads students through each department of the newspaper for an examination of marketplace realities facing all managers.

  
  
  
• 9780205591626: Strategic Writing von Charles Marsh, David Guth, Bonnie Poovey Short  € 67,36 [D]*  Lieferbar
  

  Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents.

   

  This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.

  
  
  
• 9780205274048: Student Workbook and Video for Theories and Strategies of Family Therapy von Jon Carlson, Diane Kjos, Tracy Kim Snow, Kim Melto  € 45,96 [D]*  Lieferbar
  

  Instructors, download this supplement from Supplements Central today!

  
  
  
• 9780205452422: Study Card for Introduction to Mass Communication von Allyn & Bacon  € 7,16 [D]*  Titel nicht mehr im Programm
  
  
  
• 9780205462315: Talking about Communication Law von Randy Bobbitt  € 57,73 [D]*  Titel nicht mehr im Programm
  

  Based on the Socratic dialogue method, Talking about Communication Law provides the fundamentals for discussing controversial issues in communication law and asks thought-provoking questions to promote debate.

   

  Providing the basic framework of the law with discussions focusing on the major cases in each area, Talking about Communication Law begins with the material related to the First Amendment's free speech and free press clauses, then proceeds through the various topics derived from those freedoms, including libel, privacy, access to information, the media and the courts, broadcast regulation, intellectual property, and business communication. Conciseness and clear language are its strengths, as are its readability and engaging approach to teaching. Point-counterpoint essays, frequently asked questions, chapter glossaries, and case problems encourage students to take an active approach to learning and create a running dialogue with the reader.

   

  The first one-third of the book deals with the First Amendment as applied to political speech, campus issues, and sexual expression.  The second one-third deals with issues in journalism, broadcasting, and cyberspace. The last one-third deals with issues related to communication in business, such as advertising, public relations, and intellectual property.

  
  
  
• 9780205563104: Television and Radio Announcing (with CD) von Stuart Hyde  € 119,79 [D]*  Titel nicht mehr im Programm
  
  
  
• 9780205577675: Television Field Production and Reporting von Fred Shook, John Larson, John DeTarsio  € 93,04 [D]*  Titel nicht mehr im Programm
  

  Television Field Production and Reportingintroduces the art of visual storytelling with the most contemporary, professionally-oriented look at television field production and reporting on the market.  Widely adopted and universally respected, the National Press Photographers Association endorses Television Field Production and Reporting as a resource for college students and working professionals alike.

  
  
  
• 9780321044266: Television Field Production and Reporting von Frederick Shook  € 80,20 [D]*  Titel nicht mehr im Programm
  

  Television Field Production and Reporting, 3/e, provides an exciting introduction to the art of visual storytelling. Endorsed by the National Press Photographers Association, it focuses on the many techniques and tools available in television today.

  
  
  
• 9780205418466: Television Field Production and Reporting von Frederick Shook  € 89,83 [D]*  Titel nicht mehr im Programm
  

  This introduction to the art of visual storytelling is the most contemporary, professionally oriented book on television field production and reporting on the market.

  Widely adopted and universally respected, this text is endorsed by the National Press Photographers Association as a resource for college students and working professionals alike.

  
  
  
• 9780205570041: The Law of Public Communication, 2009 Update Edition von Kent R. Middleton, WIlliam E. Lee  € 90,90 [D]*  Titel nicht mehr im Programm
  

  An annually updated text, The Law of Public Communication explains the law and regulation affecting practitioners of journalism, political and commercial speech, and the electronic media.

   

  The 2009 Update of this top-selling media law text includes the most current legal developments affecting the daily work of writers, broadcasters, advertisers, cable operators, Internet service providers, public relations practitioners, photographers, and other public communicators. By presenting statutes and cases in a cohesive manner that is understandable, even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media.

  
  
  
• 9780205523658: The Media in Your Life, An Introduction to Mass Communication von Jean Folkerts, Stephen Lacy, Ann Larabee  € 108,02 [D]*  Titel nicht mehr im Programm
  

  The Media in Your Life explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives.

   

  Written by three highly regarded scholars and teachers, this text helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication texts rely only on popular publications or on academic research. Folkerts, Lacy, and Larabee believe that all forms of scholarship provide insight into mass communication. In this text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today.

   

  The Media in Your Life guides students through today's whirlwind of mass communication by providing the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. Students are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.

  
  
  
• 9780205467013: The Media of Mass Communication, 2006 Update von John Vivian  € 85,55 [D]*  Titel nicht mehr im Programm
  

  This up-to-date, reader-friendly presentation of the mass media helps instructors "use the media to teach the media" and explore its excitement, complexity, and impact on our lives.

  Widely praised for his ability to make learning interesting, Vivian excites students as they explore the ever-changing subject of mass communication. This updated edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, and culture. The coverage of media literacy, an underlying theme since the first edition, has been enhanced with a new feature. The three part-organization-the media, media messages, and media issues-has been strengthened by the addition of a totally new chapter on entertainment to balance the coverage of other types of media messages.

  
  
  
• 9780582998704: Theories of Mass Communication von Melvin L. DeFleur, Sandra Bale-Rokeach  € 85,55 [D]*  Titel nicht mehr im Programm
  
  Locates issues in psychological and sociological theories and links them to mass communication.
  
  
  
• 9780205595822: Understanding Media in the Digital Age von Everette E. Dennis, Melvin L. DeFleur  € 57,73 [D]*  Lieferbar
  

  Understanding Media in the Digital Age teaches students how to navigate the world of traditional and new media while fostering a critical understanding of mass communication theory, history, active research findings, and professional experience. An intellectually engaging read offered at a low cost for today's student, this first edition highlights the benefits of media studies and the development of media literacy.

   

  Written by two of the field's most eminent experts, this new introduction to mass media makes connections between communication research and the reality of the media industry.

   

   

  
  
  
• 9780205350971: Video Field Production and Editing von Ronald J. Compesi  € 95,18 [D]*  Titel nicht mehr im Programm
  

  Video Field Production and Editing concentrates on video techniques and technology appropriate for "small scale" single-camera electronic field production (EFP) and electronic news gathering (ENG).

  The text offers the latest material on new digital field recording and editing technologies and is written in a concise, non-technical, user-friendly format. With its reorganized chapters on video production planning, it takes students through the video production process from initial planning through final editing.

  
  
  
• 9780205483358: Video Field Production and Editing von Ronald J. Compesi  € 102,67 [D]*  Lieferbar
  

  Video Field Production and Editingconcentrates on video techniques and technology appropriate for "small scale" single-camera electronic field production (EFP) and electronic news gathering (ENG).

   

  The text offers the latest material on new digital field recording and editing technologies and is written in a concise, non-technical, user-friendly format. Reorganized and updated throughout the text with new sections dedicated to HDV (High Definition Video) videotape recording formats, and tapeless digital recording media including high capacity optical discs, solid-state memory cards, and computer hard drives, the text takes students through the video production process from initial planning through final editing.

  
  
  
• 9780205358656: Video Performer, The von Gary Dreibelbis  € 60,94 [D]*  Lieferbar
  

  The Video Performer teaches students how to perform effectively in front of the camera for maximum communicative impact.

  This is one of the few texts on the market that deals exclusively with video performance. Practical and skills-oriented, the text contains numerous exercises and activities addressing both verbal and non-verbal communication. The author discusses important topics such as how to work cooperatively with a technical crew, how the unique aspects of television shape the video performance, how to work with media consultants, and the importance of voice production, breath control, phrasing and emphasis in a successful on-screen performance. A variety of performance situations including interviews, broadcast news, and commercials are included. The Video Performer helps any professional who needs to appear onscreen develop the unique skills involved in video performance.

  
  
  
• 9780205486977: Voices of a Nation von Jean Folkerts, Dwight Teeter, Ed Caudill  € 97,32 [D]*  Lieferbar
  

  Voices of a Nation: A History of Mass Media in the United States presents a cultural interpretation of the history of both traditional and nontraditional media, emphasizing that minority as well as mainstream media have impacted American history. Voices of a Nation sets media history in the context of overall historical events and themes and tries to understand the role of media in a democratic society at varied historical points. Organized chronologically, the text recognizes the significant "voices" of such non-traditional media as suffrage newspapers, ethnic newspapers, and cultural movement papers and magazines.

  
  
  
• 9780205335466: Voices of a Nation, A History of Mass Media in the United States von Jean Folkerts, Dwight Teeter  € 85,55 [D]*  Titel nicht mehr im Programm
  

  This text presents a cultural interpretation of the history of both traditional and nontraditional media, emphasizing that minority as well as mainstream media have impacted American history.

  Voices of a Nation sets media history in the context of overall historical events and themes and tries to understand the role of media in a democratic society at varied historical points. Organized chronologically, the text recognizes the significant "voices" of such non-traditional media as suffrage newspapers, ethnic newspapers, and cultural movement papers and magazines.

  
  
  
• 9780801332838: Web Design for the Mass Media von William Kovarik  € 29,91 [D]*  Titel nicht mehr im Programm
  This exciting workbook is the only resource available that provides those in mass communication fields both a technical and a contextual introduction to Web design. KEY TOPICS: With an abundance of real-world examples and a clear, easy-to-follow style, this workbook provides hands-on training that is invaluable to both students preparing to enter the media profession and current practitioners. Web Design for the Mass Media uniquely combines instruction in Web design with information about how the Web is used by the media. It not only gives you the tools you need to create and maintain effective, attractive Web pages but also discusses the ethical and public service aspects of media Web use, and shows how those in the media utilize the Web. MARKET: For journalists, students, or anyone in the communication field who wants to design web pages.
  
  
• 9780801332760: Working Through Conflict von Joseph P. Folger, Marshall Scott Poole, Randall K.  € 58,80 [D]*  Titel nicht mehr im Programm
  

  Covering the whole range of conflict settings-interpersonal, group, and organizational-Working Through Conflict, Fourth Edition, provides an introduction to conflict management that is firmly grounded in current theory and research. Encompassing a broad spectrum of theoretical perspectives, the text includes an abundance of real life case studies that illustrate concepts and help students learn how to apply theory. Each case study features an "Imagine Yourself..." question that encourages students to assume the role of one of the disputants and ends with "Discussion Questions" that highlight the theory behind the case and encourage classroom discussion. The Fourth Edition of this engaging and comprehensive text has been thoroughly revised to be even more accessible to students and features expanded coverage of the impact of gender and cultural differences on conflict management.

  
  
  
• 9780205440016: Writing and Reporting the News as a Story von Robert Lloyd, Glenn Guzzo  € 64,15 [D]*  Titel nicht mehr im Programm
  

   

  Filled with current examples and tips from Pulitzer-Prize winning professionals, Writing and Reporting News As a Story teaches modern news writing skills while providing students with timely advice on ethics and career advancement. As a result of the outstanding professional experience of the author team and their devotion to teaching young journalists, this new text offers practical and real guidance to students truly interested in a future in journalism.

  
  
  
• 9780801312359: Writing for Mass Communication von Earl R. Hutchison  € 83,41 [D]*  Titel nicht mehr im Programm
  

  Writing for Mass Communication, 2/e helps students develop good basic writing and data gathering skills appropriate for all forms of mass media.

  
  
  
• 9780205627844: Writing for the Mass Media von James G. Stovall  € 55,59 [D]*  Titel nicht mehr im Programm
  

  Now in its Seventh Edition, Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market.

   

  This text, which has been used at more than 450 colleges and universities during its life, offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. Using a text-workbook format, it introduces and explains the major forms of media writing-inverted pyramid and other story structures for print, emerging forms for the Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations. The basic and practical approach of Writing for the Mass Media makes it an excellent text for an introductory writing course.

   

  
  
  
• 9780205449729: Writing for the Mass Media von James G. Stovall  € 70,57 [D]*  Titel nicht mehr im Programm
  

  Now in its Sixth Edition, Writing for the Mass Media remains one of the clearest and most efficient introductions to media writing on the market.

  This successful text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information about media writing and the opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing-inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations-and covers all major areas of media, including the Internet. Its basic and practical approach make it an excellent text for an introductory writing course.

  
  
  
• 9780205335473: Writing for the Mass Media von James G. Stovall  € 43,82 [D]*  Titel nicht mehr im Programm
  

  Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing.

  This successful text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing - inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations - and covers all major areas of media, including the World Wide Web.